Loan Officer Training

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Mortgage Loan Officer Training Tip #9 – Creating a Brag Book

We all love testimonials but they are worthless if you put them in your desk drawer never to be seen again. Put them in a scrapbook in your lobby. Carry your scrapbook along with you. Scan the personal notes, gift cards, even Holiday cards you receive from clients, create a collage-type handout and give to all prospects. Instead of “typing” the testimonials for your website, scan the hand written message and place them on the site. It has more credibility. Send out copies to your affinity partners at least once a year to reinforce they made the right decision to refer you. [Read an article on this topic at LoanOfficerMagazine.com]

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