Generation X represents the fastest growing segment of home buyers that this country has seen since the baby boomer generation. Loan officers and real estate agents who can "deliver" information and service in a way that taps into their buying habits, will find plenty of business. But, only if you know what their "hot buttons" are!
Loan
Here's what you will learn:
- Characteristics of Generation Xers
- Why traditional marketing methods don't work for Gen X Buyers
- The role technology plays in your marketing efforts
- What types of loans and homes they are looking for now
