Are you missing the boat when it comes to marketing to women—Do you know how they make the decision to do
business with you? Since women influence the buying decision over 80 per cent of the time, Rachel Bondi, CitiPacific
Mortgage and author of The Wealth Gap, will share how and why it's absolutely critical to know what women want!
Loan
Here's what you will learn:
- How women choose a loan officer
- What women need to know during the processing of the loan
- The unique needs of women buying or refinancing homes
- Why it's critical for women to buy a home and investment property
- How to market to women
Officer
