(Featuring: Karen Deis)

Running Time: 60 Minutes

You know how this works. You do a loan for a client, and before you know it, they have referred you to their co-workers. Now you have done three to five loans for clients who are employed by the same company. It’s
great to get referrals like that, isn’t it?

Why not take advantage of your good fortune by formalizing a system to provide discounts and extra benefits to other employees within the same company?

Here’s what you will learn:

• How to identify companies to approach
• What to say in the letter to get the appointment
• What to say WHEN you get the appointment
• How to set up discounts with your vendors
• Sample letters, brochures and posters
• Who to include in your Corporate Benefits Campaign

What is a CD Replay?: A CD Rom Replay is simply a seminar put onto a CD. The CD is viewed on your computer and includes slides, audio and text.

Price includes shipping.

(Featuring: Karen Deis)

Running Time: 60 Minutes

If the thought of marketing to first-time homebuyers has ever crossed your mind, then this On-line Training Course is for you. It has been predicted that in the next 5 years, 37% of the home-buying public will fall into this category. And, a majority of them will rent an apartment before buying their first home.

Here’s what you will learn:

• How to set up a marketing plan that you can use FOREVER!
• How to identify the best apartment complexes
• Why, during certain times of the year, are direct mailings more effective?
• How to follow up with free reports and scripts
• How to attract people to your first-time home buying seminars

What is a CD Replay?: A CD Rom Replay is simply a seminar put onto a CD. The CD is viewed on your computer and includes slides, audio and text.

Price includes shipping.

(Featuring: Karen Deis)

Running Time: 60 Minutes

Are you ready to change the way you generate leads? Do you know where your next commission check is coming from? Do you have an ongoing system where people can call you for information?

Here’s what you will learn:

• How to eliminate cold-calls forever with both prospects and real estate agents
• Maximizing your marketing dollars with strategic, targeted headlines
• How to get more qualified prospects to call YOU
• Identify niche markets that your competitors are not tapping into
• Replace time-wasting phone calls with loan applications
• How to refer clients to the real estate agents of YOUR CHOICE

The “invention” of Free Report Marketing has been around for 30 years. The
person credited with its creation is Jay Abraham, the internationally famous, marketing guru.

In 1989, Karen Deis developed and used the Free Report Marketing systems in her own mortgage business and it’s still one of the most cost-effective, targeted methods used today to generate
leads and business.

BONUS: Free Report in both English and Spanish.

What is a CD Replay?: A CD Rom Replay is simply a seminar put onto a CD. The CD is viewed on your computer and includes slides, audio and text.

Price includes shipping.

Featuring: Leslie Petersen

Running Time: 60 minutes

What we really do in the mortgage business is “educate”. We educate our customers, our underwriters, our Realtors® and referral partners.

So why don’t we educate our employees on a regular basis?

Training your staff is one of the most important things you need to do to build a great team or a fantastic company. However, there never seems to be enough time in the day, does there?

One of the problems we have heard over and over again is “Just where do I start?” or “We had a training meeting scheduled but things got so hectic that day, that we cancelled the meeting.”

It doesn’t have to be that way. If you are truly committed to provide training on a regular basis for your staff, Leslie Petersen is just the person to help you.

Here’s what you will learn:

• How to determine if your staff EVEN needs training.
• Using outside resources to provide free training.
• How to develop an easy training manual.
• How to keep the training going on a regular basis.
• Developing a “resource” library.
• Working with your employees as “presenters”.
• Suggested topics that can be taught by your affiliates.

Leslie shares with you, step-by-step, how to create your very own customized training calendar. Your end result is happier employees and customers!

What is a CD Replay? A CD Rom Replay is simply a seminar put onto a CD. The CD is viewed on your computer and includes slides, audio and text.

Price includes shipping.

Featuring: Louise Thaxton

Running Time: 60 minutes

You don’t need to work near a military base to work with veterans and military personnel! They live everywhere in this great country of ours and it’s just like any other niche, it’s critical that you have a strategy and systems in place when (and if you decide to) working with veterans!

Team Thaxton has created the H.E.A.R.T. System which serves as a guideline for every military person she works with.

H – Honor
E – Engage
A – Above & Beyond
R – Raving Fans
T – Trust

Here’s what you will learn:

• Why you should consider VA mortgage options
• How to partner with real estate agents
• What a “Mortgage Strategy Session” is all about
• Why a VA loan is not always the best option
• How to set up a Client Care System for everyone in your office to follow

Free Giveaway: Client Care Action List: 70-step system to ensure Raving Fans.

What is a CD Replay? A CD Rom Replay is simply a seminar put onto a CD. The CD is viewed on your computer and includes slides, audio and text.

Price includes shipping.

Featuring: Mike Moffitt

Running Time: 65 minutes

Would you pay someone $280 per month to free up 20 hours of your time? Just think of what you could accomplish if you had 20 more hours a month to market, take loan apps and spend time with your family!

Regardless if you think you can afford it, not having an assistant actually costs you money (and time) and when you view this seminar, Mike Moffitt will show you exactly why working with an assistant can take your business to the next level.

Here’s what you will learn:

• When it’s absolutely, positively necessary to hire an assistant.
• Essential questions to ask before you hire someone.
• How to hire for “attitude” and train for “skill”.
• How to make the best use of your assistant’s time.
• How to keep your new asset – long term.
• Jobs they can easily do right now.
• How to terminate if it’s not working out.

Free Giveaway: Story called “How to Be a Big Name on a Small Budget” from the e-book Million Dollar Mortgage Marketing on a Tiny Budget.

What is a CD Replay? A CD Rom Replay is simply a seminar put onto a CD. The CD is viewed on your computer and includes slides, audio and text.

Price includes shipping.

Featuring: David Kuiper

Running Time: 60 minutes

Everybody talks about it-but only a handful of mortgage loan originators have truly turned themselves into a “brand”. Branding in the market place is very similar to branding cows on the ranch. It should be designed to differentiate your cow from all the other cattle on the range. According to Al Reis, a Marketing Guru, “branding is the method designed to pre-sell your services to the client-it’s simply the most efficient way to sell.”

David Kuiper IS one of those mortgage originators who has taken “branding” to an art form. He is known throu ghout the industry as THE expert in building a personal brandin g platform. When you log on to this seminar, he will focus on how to begin your very own branding process with the power of the FIRST IMPRESSION.

Here’s what you will learn:

• How the “Power of the First Impression” affects your business
• Learn how to “set the stage” for your “performance”
• How to design a world-class, customer experience they won’t forget
• Learn how to get more referrals from the people you meet
• How to utilize technology to leverage your brand and keep it alive
• Learn exactly what David does to set himself apart from his competitors
• How to own the word “mortgage” in the eyes of your prospects and clients

Bonus Materials: Not just one-but two free give-aways for attending this online course.

• “Office Makeover Checklist” (Ideas on how to set up your office for an out standing customer experience)
• “Annual Client Marketing Calendar” (Practical ideas- what to send to your past clients-that won’t cost you a lot of money either!)

What is a CD Replay? A CD Rom Replay is simply a seminar put onto a CD. The CD is viewed on your computer and includes slides, audio and text.

Price includes shipping.

Featuring: Karen Deis

Running Time: 60 minutes

Everyone and their brother (or sister) is out to take your past clients “away” from you…

• Financial Planners and Insurance Agents are providing mortgage loans,
• Airlines are awarding frequent flier miles,
• Home improvement companies have mortgage kiosks in the kitchen and bath department,
• …Wal-Mart is knocking at your door!

Asking for referrals or sending a post card every month is simply not good enough any more. Karen Deis shares with you an on-going marketing plan with 6 easy to implement ideas, to keep in touch with past clients by offering them valuable information along the way. “Buying Brain Cells” is the name of the game–so when your customers, family and friends hear the word “mortgage”, they think of YOU. Even if you have not marketed to your database in the past, it’s never too late to start!

Here’s what you will learn:

• Low-Cost strategies to implement immediately after closing
• What to do if you have not marketed to your closed loan database in the past
• How to work with Real Estate Agents as part of your past client tactics
• How to hold a seminar for your past clients only

  Bonus- Financial Fitness Form – Marketing form to send to your clients on a annual basis to help them evaluate how to use their mortgage as a financial planning tool.

  What is a CD Replay? A CD Rom Replay is simply a seminar put onto a CD. The CD is viewed on your computer and includes slides, audio and text.

  Price includes shipping.

(Featuring: David Kuiper)

Running Time: 60 Minutes

2010 Tax Return Version

Let’s face it – it’s a Full Doc World. Tax returns are now a mandatory part of your loan file. The 4506T is generating more (not less) questions from underwriters. You can no longer afford to let loans slip thru your fingers – or get rejected – because you’re not able to sufficiently explain your clients’ tax returns.

This seminar CD, How to Read Tax Returns and Close More Loans – 2010 Edition, gives you a detailed explanation on exactly how to interpret the income correctly, counting every dollar to make sure your clients qualify regardless if they are self-employed or not. This seminar is about knowing what to ask for “ahead of time” so you’re not constantly asking the borrower for more information. Hey, even underwriters have trouble – so you really need to know your stuff.

Learn how to read income tax returns and how to work with underwriters to get more of your loans approved and closed. Here’s what you will learn:

• What triggers require you to ask for full copies of tax returns.
• How to find more income within your clients’ tax returns.
• Which tax returns you should read” first and which ones you don’t need to waste your time on.
• How to explain your income analysis to an underwriter.
• Line item explanations of 1040s, 1040A, Corporate Tax Returns, Sub-Chapter S Corporations, Partnership Returns and All Schedules, depreciation and much more.

Bonus: Download and print all tax returns so you can easily follow David as he explains each form and each timeline, what you can add to income and what you have to subtract.

What is a CD Replay? A CD Rom Replay is simply a seminar put onto a CD. The CD is viewed on your computer and includes slides, audio and text.

Price includes shipping.

Product Testimonials:

“David, thank you for creating such a great DVD. I have been working my way through it and you have done a great job organizing it and presenting it. Congratulations on that!” – Daniel Williams, San Diego Lending Solutions

“This is an update to my previous testimonial…By the way, I really have enjoyed your program on how to figure self employed income. I have trained two LOs and a Processor with it. I have also been able to go to bat with 3 underwriters and make my case. Thanks for making it available.” – Jack Morgan, CMPS

“I just went through your how to read tax returns and it is amazing. Thank You!” – Joel Silberstein