Consumer Direct Marketing

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How to Setup a Corporate Benefits Marketing System (CD Replay) Yes $75.00
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(Featuring: Karen Deis)

Running Time: 60 Minutes

You know how this works. You do a loan for a client, and before you know it, they have referred you to their co-workers. Now you have done three to five loans for clients who are employed by the same company. It’s
great to get referrals like that, isn’t it?

Why not take advantage of your good fortune by formalizing a system to provide discounts and extra benefits to other employees within the same company?

Here’s what you will learn:

  • How to identify companies to approach
  • What to say in the letter to get the appointment
  • What to say WHEN you get the appointment
  • How to set up discounts with your vendors
  • Sample letters, brochures and posters
  • Who to include in your Corporate Benefits Campaign

What is a CD Replay?: A CD Rom Replay is simply a seminar put onto a CD. The CD is viewed on your computer and includes slides, audio and text.

Price includes shipping.

Marketing to Apartment Complexes (CD Replay) Yes $75.00
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(Featuring: Karen Deis)

Running Time: 60 Minutes

If the thought of marketing to first-time homebuyers has ever crossed your mind, then this On-line Training Course is for you. It has been predicted that in the next 5 years, 37% of the home-buying public will fall into this category. And, a majority of them will rent an apartment before buying their first home.

Here’s what you will learn:

  • How to set up a marketing plan that you can use FOREVER!
  • How to identify the best apartment complexes
  • Why, during certain times of the year, are direct mailings more effective?
  • How to follow up with free reports and scripts
  • How to attract people to your first-time home buying seminars

What is a CD Replay?: A CD Rom Replay is simply a seminar put onto a CD. The CD is viewed on your computer and includes slides, audio and text.

Price includes shipping.

How to Build a Lead Generation Machine with Free Report Marketing (CD Replay) Yes $75.00
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(Featuring: Karen Deis)

Running Time: 60 Minutes

Are you ready to change the way you generate leads? Do you know where your next commission check is coming from? Do you have an ongoing system where people can call you for information?

Here’s what you will learn:

  • How to eliminate cold-calls forever with both prospects and real estate agents
  • Maximizing your marketing dollars with strategic, targeted headlines
  • How to get more qualified prospects to call YOU
  • Identify niche markets that your competitors are not tapping into
  • Replace time-wasting phone calls with loan applications
  • How to refer clients to the real estate agents of YOUR CHOICE

The “invention” of Free Report Marketing has been around for 30 years. The
person credited with its creation is Jay Abraham, the internationally famous, marketing guru.

In 1989, Karen Deis developed and used the Free Report Marketing systems in her own mortgage business and it’s still one of the most cost-effective, targeted methods used today to generate
leads and business.

BONUS: Free Report in both English and Spanish.

What is a CD Replay?: A CD Rom Replay is simply a seminar put onto a CD. The CD is viewed on your computer and includes slides, audio and text.

Price includes shipping.

Basic Kit - Apartment Postcards & Renter's Free Report Yes $99.00
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If you’ve marketed to apartment complexes before – but need sample postcards – then all you might need is the BASIC APARTMENT COMPLEX MARKETING KIT.

It contains 3 sample postcards, a free report, a sample script, free coaching and a marketing calendar with suggestions on what other info you could send to apartment dwellers.

The basic rule on consumer direct marketing says that you’ll get the biggest response from renters after they have received a “series” of marketing pieces from you. That’s why we have created a series of 3 postcards for you to mail. Simply add your name, phone number, download and print.

Here’s what you get for only $99.

  • Three, 5X7 sized sample postcards (emailed to you in Word format)
  • Front of the card is printed with “attention-getting” headlines
    • When your lease is up, do you know where you are going to live?
    • Did you know that for as little as your 1st month’s rent and security deposit, that you have enough money to buy a home?
    • Should you buy a home now? Or wait?
  • Back of card is printed with “call-to-action” wording
  • Sample script to use for your Pre-recorded message
  • Free Coaching Session to review your changes to the Free Report
  • Free Report emailed to you in Word format (you can edit to fit your market)
  • Monthly Marketing Calendar

Apartment Complex Mailing Lists Not IncludedClick Here to learn what research you need to do before you purchase your apartment mailing lists.

This is the “bare bones” system, if all you need are the marketing pieces. For a complete marketing kit, view description & pricing here.

The Basic Kit contents are emailed to you at the email address you provide upon checkout. You will receive an order confirmation that contains the links to download the materials for the Basic Kit.

Corporate Benefits Marketing Kit Yes $201.00
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(Created By: Karen Deis)

Listen to an audio clip from the Corporate Benefits Marketing Kit.

If you don’t have local employers sending their employees to you for their mortgage and real estate needs, you are missing out big time! This is a no-brainer way to get consumers calling YOU – because their employer is endorsing you as their mortgage lender of choice!

Did you know that almost half of those looking to buy or refinance are getting their financial advice (mortgage and real estate advice, too) from fellow employees?

Warning! This system has nothing to do with marketing to corporate relocation departments – but how to get your foot in the door with your local companies, factories…basically anybody that has employees.

And, it’s not only limited to corporate accounts! Offer this unique program to local clubs, associations, church groups, public employees (teachers, firemen, policemen) – you name it!

Stop getting one lead at a time – and use the Corporate Benefits System Kit to generate many leads from companies with 10-20 employees, to an unlimited number employees of local companies who think you are the best thing since sliced bread!

When you purchase the Corporate Benefits Marketing system, you will receive:

  • Audio CD on how to identify the ideal corporate accounts
  • Audio CD on how to initially set up your closing costs savings program
  • Sample letters
  • Sample corporate presentation (when appointment has been set up)
  • Sample brochures and posters (when account has been set up)
  • Follow up letter to renew benefits
  • One hour of free coaching (via the phone)
  • Bonus Chapter – How to Hold Effective Seminars

Price includes shipping.

Complete Apartment Complex Marketing Kit Yes $201.00
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(Created By: Karen Deis)

Listen to an audio clip from the Apartment Complex Marketing Kit.

Getting leads from apartment dwellers – who want to become homebuyers – has never been easier! The Apartment Complex Marketing Kit includes everything you need to get them to call you first (yes, even before they call a real estate agent) – when they are ready to buy a home.

Did you know that almost 70% of all first-time homebuyers rented before they purchased their first home? (Source: NAR Survey Report)

This system includes an audio CD, document CD and copies showing you how to market to first-time homebuyers using a series of postcards, free reports and scripts to get the customer to call you FIRST – you can be the referring source for your real estate agents who specialize in working with first-time homebuyers.

Marketing to apartment complexes is a system you can use FOREVER! Why? Because the addresses never change, but the tenants who live there do, so you are constantly marketing to new people every time you sent your postcards and marketing pieces.

When you purchase this system, you will receive:

  • Audio CD explaining how to use the entire system
  • How to obtain apartment complex addresses without spending a ton of money
  • Sample postcards mailed twice per year to generate leads
  • Sample renter’s report (on CD in Word doc format so you can edit it)
  • Sample call-back scripts
  • Annual Marketing Calendar
  • One hour of free coaching (via the phone)
  • Bonus Chapter: How to Hold Effective Seminars

Apartment Complex Lists Not IncludedClick Here to learn what research you need to do before you purchase your apartment mailing lists!

Price includes shipping.

Free Report Marketing Kit Yes $201.00
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(Created By: Karen Deis)

FREE REPORT MARKETING has been around for a long time. Do you know why? Because it works! It’s a way to generate leads from homebuyers and sellers because everyone wants to avoid the mistakes people make shopping for a mortgage.

This system includes an audio CD, Word document CD and camera-ready copies and shows you how to use FREE REPORTS to generate leads, increase your phone calls and get to the customer FIRST so YOU become the referring source to your real estate agents and builders.

When you purchase this system you will receive:

  • Audio CD explaining how to use the entire system
  • The best places to market the free report
  • Sample ads and headlines used to generate niche market leads
  • Sample classified ads
  • Sample free reports (on CD so they can be edited by you)
  • Sample call back scripts
  • Audio CD explaining how to use the entire system
  • One hour of free coaching (via the phone)
  • Bonus Chapter – How To Hold Effective Seminars

Price includes shipping.

Combo Pack - Corporate Benefits Marketing System & CD Replay Yes $229.00
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Purchase both and save!

(Created By: Karen Deis)

Includes:

Price includes shipping.

Combo Pack - Complete Apartment Complex Marketing Kit & CD Replay Yes $229.00
Loading Updating cart...

Purchase both and save!

(Created By: Karen Deis)

Includes:

Price includes shipping.

Combo Pack - Free Report Marketing Kit & CD Replay Yes $229.00
Loading Updating cart...

Purchase both and save!

(Created By: Karen Deis)

Includes:

Price includes shipping.

Complete Consumer Direct Marketing Kit Yes $412.00
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(Created By: Karen Deis)

Perhaps you’re happy and content with the mortgage business referred to you by Realtors and Builders. But even as you read this, there are loan officers who are marketing to homebuyers and sellers up to 6 months before they even contact a Realtor or Builder to purchase their next home.

Using Consumer Direct Marketing Strategies:

  • You have the chance to build a rapport for up to 6 months before they decide on who they are going to work with.
  • You have the opportunity to refer potential homebuyers and sellers to your preferred Realtors and Builders (instead of the other way around).
  • You get first chance to refinance mortgages because of their “affinity” sources.
  • You have first chance to get them pre-approved for a mortgage, even before they have an opportunity to talk to another loan officer.

You may not even have a chance…
Loan officers who are marketing directly to the consumer are way ahead of the game. You know that Realtors and builders are starting their own mortgage companies, they are originating loans themselves, and they are referring people to their own Internet sites.

By marketing consumer-direct, you will begin to bond with potential customer way ahead of time. You will stop the “mortgage shopping” by getting clients pre-approved for a mortgage. And, these days, what Realtor or Builder in their right mind would tell a client to start over again with another loan officer? Not many! After all, with the rules changing – and the mortgage already pre-approved, the deal closes faster, too!

Do you want to control your business? Control the leads? Or do you want to depend upon someone else to control your income for you.

If you plan on staying in the mortgage business, you need to consider changing the way you do business. Now!

Listen to Audio Clips form the Full Kit.

What you’ll get when you order the program:

  • Free Report marketing system
  • For Sale By Owner marketing campaign
  • Marketing to Apartment Complexes
  • Marketing to Corporate Accounts
  • Marketing to Affinity Partners – CPAs, Financial Planners & Attorneys
  • Step-by-Step instructions on how to implement each campaign
  • One hour of free coaching (via the telephone) to ensure your success
  • Bonus Chapter: How to Hold Effective Seminars

There are 6 different marketing campaigns for you to implement and the kit also includes an audio CD, explaining each section in detail and step-by-step instructions on how to use each marketing campaign.

Price includes shipping.

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