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Main -> Realtor®/Builder Marketing
Realtor® Direct Marketing: 13-Letters in 53-Days System
(By Tyler Ford)

Looking for an easy way to get Realtors® referrals without having to step foot in a real estate office? Tyler Ford, superstar originator has created a series of 13 letters that prove you don't have to spend a lot of money or time marketing to real estate agents - yet get spectacular results. It's a system he uses to generate homebuyer referrals from Realtors® - which he has created for you.

Follow this system - and duplicate his success.

Here's what you will get via email (the links for all the marketing pieces below, will be listed with your receipt that is emailed to you):

  • Interview with Tyler Ford about how he created the system.


  • Mailing Calendar with instructions on how to personalize each letter.


  • 13 Letters (Set up so you can personalize)
    • Introduction Letter
    • Cover Letter w/Resume
    • Company Information Letter
    • Steps to Buying a Home Letter
      • Corresponding Flyer "Steps to Buying a Home"
    • "How to Select the Right Mortgage" Letter
    • Contract of Service Flyer
    • Loan Packet Letter
    • Cookie Letter
    • Website Letter
    • Down Payment Letter
    • Back-up Lender Letter
    • Client Testimonial Letter
    • Firecracker Letter

This marketing system is emailed to you at the address you provide upon checkout. Your order confirmation will contain the link to download the materials (all materials are created in Microsoft Word and you must have Microsoft Word software on your computer in order to open and edit the documents). If you haven't received your order confirmation containing the link within 24 hours, please check your spam folder. Call 1-800-535-3343 with any questions.

About the author, Tyler Ford: In the mortgage business since 1999, Tyler had been a real estate investor before becoming a loan originator and even though he knew quite a few real estate agents, they hesitated giving him referrals. He created a letter-writing campaign and targeted list of real estate agents, and in his first year in the mortgage business, closed $40M - most of it purchase transactions in the Tucson area.

TESTIMONIAL:

Hello Tyler, Just wanted to follow up with you and let you know some of the success I have had with your letter program. I sent only 4 letters to over 230 realtors and I recieved at least a prequal from over 6 realtors. I am going to finish the campaign and expand it to many more realtors in our state. Did you hand write the envelopes? ~ Michael Spadaccino

[Full Description]

Price: $99.00


CD Replay - Inside Secrets of a Great Listing Presentation
(By Marsha Lambright)

Loan Officers - Get your foot in the door with real estate agents - teach them how to get more business - and you'll get more referrals too.

Invite your preferred Realtors® to your office and teach them how to make a great listing presentation.

Think about....holding the online seminar in the real estate agents office!

Purchase the CD Replay and set up meetings throughout the year.

Marsha Lambright, ReMax 100, lists an average of 30 homes per year and is one of the top 100 Realtors® in the State of Indiana. She will go thru an actual listing presentation as if she were meeting face-to-face with sellers.

When your real estate agents (and you) view this seminar, they will learn:

  • The concepts behind a great listing presentation
  • Exactly what to say when meeting with the client
  • Samples of her listing presentation book
  • Mistakes that real estate agents make during the listing presentation
  • How to follow up AFTER you get the listing

BONUSES INCLUDE:

  • Real Estate Agent's Marketing Plan
  • Getting Your Home Ready to Sell
  • Seller's Checklist
  • Preparing Your Home for a Home Inspection

What is a CD Replay?: A CD Rom Replay is simply a seminar put onto a CD. The CD is viewed on your computer and includes slides, audio and text.

Price: $75.00


CD Replay - Extreme Bedroom Makeover Concept
(By Chris Vinson)

If you've ever wanted to come up with a marketing idea that is truly OUT OF THE BOX - then this is the on-line seminar for you.

If Chris Vinson from South Dakota can do it - you can too!

He has taken his Ultimate Open House Concept and introduced an Extreme Bedroom Makeover combined with a real estate fair where 16,000 people visited the event and thousands of kids wrote essays as to why they wanted their bedroom re-decorated.

Even though it's a concept initially created by a lender, it's a natural fit for real estate agents too. Chris Vinson did this in tandem with real estate agents who promoted the contest to their clients too and will provide the strategy on how loan officers and real estate agents can work together on this project. When Chris announces the winner of the event - it will amaze everyone too!

You will get to view TV commercials, videos of news coverage, testimonials and "meet" the "winner" of the Extreme Bedroom Makeover!

Here's what you will learn:

  • How to plan your own "makeover" event in your community
  • How to create "Oprah-type" press coverage
  • How to get a ton of "essays" for your makeover event
  • How to get lenders, real estate agents, builders, insurance agents - to participate
  • How to get sponsors & media involved with very little money out of your pocket
  • How to get more leads than you ever thought possible!

Free Marketing Materials:

  • Sample Essay Form

Price: $75.00


3 CD Replay Special - Realtor®/Builder Marketing
(By John Santorineos)

Realtor®/Builder Marketing 3 CD Replay Special - Save 25%

Having trouble getting your foot in the door with real estate agents and builders? Learn from top originators who have been successful - in choosing the people THEY want to work with.

  • Turbo-Charge Your Realtor® Referrals (John Santorineos)

      Free Bonuses include:
    • Realtor® Approach Letter
    • Human Resources Form
    • Mortgage Fitness Checkup Form

  • Getting Your Foot in the Door with Builders (Ken Pederson)

      Free Bonuses include:
    • Free Report #1: Understanding Construction Draws
    • Free Report #2: 10 Easy Steps to Building a Home
    • Free Report #3: Construction/Perm Timeline Chart

  • Increase Your Income by Working with Real Estate Agents (Gibran Nicholas)


    • Free Bonuses include:
    • Investment Property Case Study — Show real estate investors the tax benefits of their investments and how they can substantially increase their wealth by using this case study.
    • Article on How to Set Up Your Own Real Estate Investment Club

What is a CD Replay?: A CD Rom Replay is simply a seminar put onto a CD. The CD is viewed on your computer and includes slides, audio and text.

Price: $241.00


Increase Your Realtor® Referrals - 2 CD Replay Series Special
(By John Santorineos)

Save 30% when you order 2 courses in CD Replay format!

(What is a CD Replay?: A CD Rom Replay is simply a seminar put onto a CD. The CD is viewed on your computer and includes slides, audio and text.)

Here is what you get:

Price: $105.00


Train Your Realtors® Series -3 CD Replay Special
(By Chris Vinson)

Save 15% when you order 3 courses in CD Replay format!

(What is a CD Replay?: A CD Rom Replay is simply a seminar put onto a CD. The CD is viewed on your computer and includes slides, audio and text.)

Here is what you get:

Price: $189.00


CD Replay - The Truth About Marketing To Realtors®
(By Chad Weber)

In the eyes of the real estate agent, we all look and sound alike!

According to a recent survey, an average real estate agent is contacted 35 times per week by loan officers begging for business. Imagine how many times they have heard the same sales pitch?

But, what if you had a system (a real honest to goodness plan) to target not just any real estate agent, but the ones that YOU truly want to do business with?

When you view this online seminar, you will learn:
  • Reasons behind the Love/Hate relationship between LO's and real estate agents
  • What LO's say about working with Realtors®
  • The "truth" about marketing to real estate agents
  • 5-step plan to target the "right" agents

What is a CD Replay?: A CD Rom Replay is simply a seminar put onto a CD. The CD is viewed on your computer and includes slides, audio and text.

Price: $75.00


CD Replay - The Ultimate Open House: How I Got 440 Leads In 2 Days
(By Chris Vinson)

Running Time: 90 Minutes

Some of the biggest break-thrus come for people who have only been in the business a short time.

Enter Chris Vinson! With only a short time in the business, he has created a local open house show that everyone said would not work. Not only did he prove them wrong, but got the real estate community; wholesale reps; underwriters; appraisers and even the media involved—which created a crowd frenzy—generating 440 leads in just 2 days!

It has been predicted that over 70% of the mortgage business this year will be purchase transactions. This is one of the most innovative ways to show Realtors™ how to move listing inventory; sell more houses; pre-qualify prospects and get future leads. Best of all, you establish yourself as a true partner with your real estate agents and builders.

When you view this webcast, you will learn:

  • How to create the Ultimate Open House—on both a large and small-scale basis
  • How to get the real estate agents’ involved & sale prices reduced for the show
  • How to get your wholesale reps to reduce the interest rates for this special sale
  • Read Sample letter and meeting details to kick off the extravaganza
  • See Video of TV commercials & Realtor™ interviews
  • Listen to Audio of radio commercials

FREE BONUS: Copy of follow up letter to real estate agents who participated in the event and copy of follow up survey asking for their suggestions for creating the next event.

Chris explains in great detail exactly how he did it—and how you can too regardless of what area of the country you live in.

What is a CD Replay?: A CD Rom Replay is simply a seminar put onto a CD. The CD is viewed on your computer and includes slides, audio and text.

Price: $75.00


Realtor® Marketing
(By Bliss Sawyer)

Realtor® Marketing: 16 Weeks of Marketing Ideas Guaranteed to Bring Referrals in the Door

  • How to position yourself as a trusted advisor - even if the Realtor® doesn't know you yet!
  • New and innovative marketing to set you apart from the competition.
  • Explode your pipeline with new loans.
  • Realtors® and buyers will be calling you!
  • Follow our 16 week schedule or use individual marketing pieces to supplement your current marketing program.
  • Forms to keep you accountable and motivated.
  • Additional ideas to continue marketing even after the 16 week program.
  • No Shipping - product is e-mailed to you within 24 hours of order.

Explode your pipeline with Realtor® referrals!

This product comes with 1-hour of free coaching (via phone) with Bliss Sawyer.

Price: $89.00


Realtor® Newsletter
(By Karen Deis)

This Realtor® Newsletter contains the following articles:

  • How to Write More Contracts Using Facebook;
  • Protect Your Clients From the Latest Loan Modification Scams
  • How to Sell Your Listings Using Stories (StorySelling)!
  • Your Personal Message
[Full Description]

Price: $0.00


CD Replay - How to Sell Ugly Houses
(By Byron VanArsdale)

Running Time: 65 Minutes

Do you have a listing you think would look best with a little gasoline and fire? Don't despair! There is a buyer for every house, yet there are many more buyers looking for a place called "home". Learn how to turn ugly houses into a warm "home" without having to take out a second loan!

When you view this webcast, you will learn:

  • How to win the seller over to your viewpoint
  • 5 tips to turning the Ugly Duckling into a Swan
  • How to confidently respond when an agent or buyer tells you the house is ugly
  • 3 tips for listings that are just not selling
  • Building the connection that allows you to speak the truth with compassion

FREE BONUS MATERIAL:

Receive a FREE Real Estate Simulator (which is a first-class, Internet-based training tool that recreates the real-life challenges that real estate agents encounter on a daily basis. It's a $50 value and you can pass on to your agents just for attending the online seminar or purchasing the CD Replay).

What is a CD Replay?: A CD Rom Replay is simply a seminar put onto a CD. The CD is viewed on your computer and includes slides, audio and text.

Price: $75.00


CD Replay - Listing Your Way to Success
(By Linda McKissack)

Running Time: 70 Minutes

The refinance boom will not last forever. Now is the time to strengthen your Realtor relationships and begin to build a solid purchase business. Skip the donuts and bagels provide real value for your referral partners training to help them increase their business thus increasing yours as well! Invite your Realtors to your office to join you at this special online training course.

In this fast paced, power-packed, ninety-minute program, Linda McKissack will cover these important topics:

When you view this webcast, you will learn:

  • The importance of becoming a listing agent and the resulting profitability factor
  • 10 steps to mastering a listing presentation
  • 15 steps to getting a listing
  • Basic prelisting package
  • Consultative listing dialogue
  • Real estate consultants vs. real estate agents
  • Relationship selling
  • Common listing objections and techniques to overcome them
  • Win/lose and seller expectations
  • Marketing and promotion plan for obtaining new listings
  • Building confidence and increasing your listing inventory

What is a CD Replay?: A CD Rom Replay is simply a seminar put onto a CD. The CD is viewed on your computer and includes slides, audio and text.

Price: $75.00


CD Replay - 10 Great Marketing Ideas for the Next 10 Years
(By Doug Smith)

Running Time: 55 Minutes

Successful mortgage originators are successful today because of the groundwork laid over the last several years. They thrive and prosper and earn incredible incomes because of it. Find out what the BEST in the business are doing NOW to build strong and wealthy futures. Here's what you will learn when you attend this seminar:

When you view this webcast, you will learn:

  • New and emerging avenues of business to tap into now
  • The effect of consumer direct marketing with different channels
  • How to leverage existing sources of business into new strategies
  • Ways to originate without Realtors or Builders

What is a CD Replay?: A CD Rom Replay is simply a seminar put onto a CD. The CD is viewed on your computer and includes slides, audio and text.

Price: $75.00


Increase Your Income by Working with Real Estate Investors - CD Replay
(By Gibran Nicholas)

Running Time: 60 Minutes

Do you have an effective method to help your clients reposition their home equity into other real estate investments?

Do you have the knowledge, skills and tools to serve this growing niche in the marketplace?

Over 36% of all home sales last year were either vacation homes or investment properties. While traditional homebuyers may purchase another home every 7 years (and may refinance their mortgage a couple of more times), real estate investors usually purchase 2 to 5 homes per year. Just 10 loyal clients--who close 3 deals each year--will increase your closed loans by 30 deals and add tens of thousands of dollars to your annual income.

When you view this webcast, you will learn:

  • Top strategies to increase profitability with real estate investors
  • How to find real estate investors
  • How to make a life-changing impact on the lives of your clients through sound, real estate investing advice
  • Specific ways to become a financial expert without re-inventing the wheel
  • How to systematically compel other financial advisors to seek you out for your knowledge, wisdom and advice

FREE BONUSES:

  • Investment Property Case Study — Show real estate investors the tax benefits of their investments and how they can substantially increase their wealth by using this case study.
  • Article on How to Set Up Your Own Real Estate Investment Club

What is a CD Replay?: A CD Rom Replay is simply a seminar put onto a CD. The CD is viewed on your computer and includes slides, audio and text.

Price: $75.00


CD Replay - Turbo-Charge Your Realtor® Referrals within 90 Days
(By John Santorineos)

Running Time: 60 Minutes

If you think you can walk into a realty office, introduce yourself and ask for a referral--you are wasting your time!

Getting business from real estate agents just doesn't happen overnight! It takes planning, the right approach and system to get those treasured referrals. One of John's business pillars is working with Realtors™ and when you attend this seminar, you will learn:

When you view this webcast, you will learn:

  • Understanding what real estate agents are looking for in a loan originator
  • How to identify real estate agents to call on
  • Interview questions to determine if you EVEN want to do business with them
  • How to design a personalized, strategic plan with each agent

FREE BONUSES:

  • Realtor® Approach Letter
  • Human Resources Form
  • Mortgage Fitness Checkup Form

What is a CD Replay?: A CD Rom Replay is simply a seminar put onto a CD. The CD is viewed on your computer and includes slides, audio and text.

Price: $75.00


CD Replay - How to Create Your Own Real Estate Investors Forum
(By Tom Ninness)

Running Time: 35 Minutes

Are you looking for a way to increase your business--and NETWORK at the same time?

Why not create your very own Real Estate Investors Forum in your corner of the universe!

Tom Ninness, Vice President of Cherry Creek Mortgage has created a step-by-step system that anyone can duplicate-and looking back over the last 10 years, it's never been a better time to start your club. There are more properties for sale than ever before. Foreclosures are at an all time high. And sales prices are coming down.

If you don't start your own forum-someone else will!

When you view this webcast, you will learn:

  • How to bring Realtors®, investors, business professionals and individuals together to share investment strategies
  • How to attract sponsors for your meetings
  • What topics should be presented to the members?
  • How to create networking opportunities
  • Marketing strategies for promoting your events

Tom quotes Jeffrey Gittomer and his 50 Butt Rule — "Whenever there are 50 butts in the room, I want to be the one butt in front of them speaking!"

Do you?

FREE BONUS:

    Sponsorship Agreement Form

What is a CD Replay?: A CD Rom Replay is simply a seminar put onto a CD. The CD is viewed on your computer and includes slides, audio and text.

Price: $75.00


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