Free Marketing Materials - We encourage
you to look thru all the sales and
marketing products created by superstar mortgage loan originators. No need to
reinvent the wheel. There are over a half-dozen items: free reports, letters, check
lists and marketing pieces you can order absolutely free. We are sure you will
find something that will help increase your business, save you time and help you
make more money.
Builder Marketing
CD Replay - Getting Your Foot in the Door with Builders
(By Ken Pederson)
Running Time: 74 Minutes
Working with builders and new construction lending can be one of the most profitable niche markets that you could ever tap into. Even if you DON'T have a killer construction loan program, learn how you can still do business with builders.
However, if it were easy - everybody would be doing it, right? When you view this seminar, you will learn if you "have what it takes" to get your foot in the door with builders, how it's different from your traditional purchase transactions and the mistakes loan officers make that can get you kicked out the door after your 1st transaction.
When you view this webcast, you will learn:
The different "types" of builders
Understanding construction loans and draws
How to read a construction contract
What could go wrong at closing
Rate Lock options
Where to find lenders for construction loans
Mistakes loan officers make when working with builders
FREE BONUSES:
Free Report #1: Understanding Construction Draws
Free Report #2: 10 Easy Steps to Building a Home
Free Report #3: Construction/Perm Timeline Chart
What is a CD Replay?: A CD Rom Replay is simply a seminar put onto a CD. The CD is viewed on your computer and includes slides, audio and text.
Price: $75.00
CD Replays
CD Replay - 6 Low Cost Client Retention Strategies
(By Karen Deis)
Everyone and their brother (or sister) is out to take your past clients "away" from you...
Financial Planners and Insurance Agents are providing mortgage loans,
Airlines are awarding frequent flier miles,
Home improvement companies have mortgage kiosks in the kitchen and bath department,
...Wal-Mart is knocking at your door!
Asking for referrals or sending a post card every month is simply not good enough any more. Karen Deis shares with you an on-going marketing plan with 6 easy to implement ideas, to keep in touch with past clients by offering them valuable information along the way. "Buying Brain Cells" is the name of the game--so when your customers, family and friends hear the word "mortgage", they think of YOU. Even if you have not marketed to your database in the past, it's never too late to start!
Here's what you will learn:
Low-Cost strategies to implement immediately after closing
What to do if you have not marketed to your closed loan database in the past
How to work with Real Estate Agents as part of your past client tactics
How to hold a seminar for your past clients only
FREE Bonus - Financial Fitness Form - Marketing form to send to your clients on a annual basis to help them evaluate how to use their mortgage as a financial planning tool.
Price: $75.00
CD Replay - Using Equity Management Strategies to Grow Your Business
(By Steven Marshall)
Running Time: 60 minutes
Unlike the traditional loan originator, Mortgage Planning is a holistic approach, which moves you from a commodity to a trusted advisor.
You might have read about "strategic equity" in the numerous mortgage publications. If you have been thinking about making the move from being a loan officer who just quotes rates to becoming an originator who clients, financial planners and CPA's rely on to show them how to use their mortgage as a wealth equity tool, then this is the seminar for you.
When you view this webcast, you will learn:
Simplified explanation of what wealth equity is all about
How the Internet is affecting your business.
Why quoting rates and programs is a dead-end street.
How to convert more prospects into closed loans using strategies other than rates.
How to effectively present a "mortgage" as a wealth-building tool.
How the rules of money have changed.
Why home equity is not the same as cash in the bank & how to explain it to your clients.
What is a CD Replay?: A CD Rom Replay is simply a seminar put onto a CD. The CD is viewed on your computer and includes slides, audio and text.
Price: $75.00
CD Replay - Serving Those Who Serve: How to Work with the Military Niche Market!
(By Louise Thaxton)
Running Time: 40 Minutes
You don't need to work near a military base to work with veterans and military personnel! They live everywhere in this great country of ours and it's just like any other niche, it's critical that you have a strategy and systems in place when (and if you decide to) working with veterans!
Team Thaxton has created the H.E.A.R.T. system which serves as a guideline for every military person she works with.
H - Honor
E - Engage
A - Above & Beyond
R - Raving Fans
T - Trust
Here's what you'll learn:
Why you should consider VA mortgage options
How to partner with real estate agents
What a "Mortgage Strategy Session" is all about
Why a VA loan is not always the best option
How to setup a Client Care System for everyone in your office to follow
FREE BONUS:
Client Care Action List: 70-step system to ensure Raving Fans
What is a CD Replay?: A CD Rom Replay is simply a seminar put onto a CD. The CD is viewed on your computer and includes slides, audio and text.
Price: $75.00
CD Replay - How to Read Tax Returns and Close More Loans
(By David Kuiper)
Running Time: 60 Minutes
With NoDoc and Limited Doc lenders falling off the face of the earth, you can no longer afford to let loans slip thru your fingers – or get rejected – just because your eyes glaze over when you read a 30-page tax return.
This seminar is about interpreting the income correctly and counting every dollar to make sure they qualify before you spend your time—and theirs. This seminar is about knowing what to ask for “ahead of time” so you’re not constantly asking the borrower for more information. Hey, even underwriters have trouble—so you really need to know your stuff.
Learn how to read income tax returns and how to work with underwriters to get more of your loans approved—and closed. Here’s what you will learn:
Reasons why you will need to submit tax returns to underwriting
How to find more income within your clients’ tax returns
How to complete a Tax Flow Worksheet
Which tax returns your should “read” first and which ones are worthless
How to explain your income analysis to an underwriter
Bonus: Download and print all tax returns so you can easily follow David as he explains each form and each timeline, what you can add to income and what you have to subtract.
Testimonials about this Seminar:
"It is the only course I have seen that will prepare you to talk to underwriters on their level. Since I took the course I find I can do a self employment income analysis in minutes. I can also find extra income I didn't know I could use before." ~ Jack Morgan, CMPS
This is an update to my previous testimonial..."By the way...BTW: I really have enjoyed your program on how to figure self employed income. I have trained two LO’s and a processor with it. I have also been able to go to bat with 3 underwriters and make my case. Thanks for making it available." ~ Jack Morgan
"I just went through your how to read tax returns and it is amazing, thank you!" ~ Joel Silberstein
What is a CD Replay?: A CD Rom Replay is simply a seminar put onto a CD. The CD is viewed on your computer and includes slides, audio and text.
Price: $75.00
CD Replay - Inside Secrets of a Great Listing Presentation
(By Marsha Lambright)
Loan Officers - Get your foot in the door with real estate agents - teach them how to get more business - and you'll get more referrals too.
Invite your preferred Realtors® to your office and teach them how to make a great listing presentation.
Think about....holding the online seminar in the real estate agents office!
Purchase the CD Replay and set up meetings throughout the year.
Marsha Lambright, ReMax 100, lists an average of 30 homes per year and is one of the top 100 Realtors® in the State of Indiana. She will go thru an actual listing presentation as if she were meeting face-to-face with sellers.
When your real estate agents (and you) view this seminar, they will learn:
The concepts behind a great listing presentation
Exactly what to say when meeting with the client
Samples of her listing presentation book
Mistakes that real estate agents make during the listing presentation
How to follow up AFTER you get the listing
BONUSES INCLUDE:
Real Estate Agent's Marketing Plan
Getting Your Home Ready to Sell
Seller's Checklist
Preparing Your Home for a Home Inspection
What is a CD Replay?: A CD Rom Replay is simply a seminar put onto a CD. The CD is viewed on your computer and includes slides, audio and text.
Price: $75.00
CD Replay - Extreme Bedroom Makeover Concept
(By Chris Vinson)
If you've ever wanted to come up with a marketing idea that is truly OUT OF THE BOX - then this is the on-line seminar for you.
If Chris Vinson from South Dakota can do it - you can too!
He has taken his Ultimate Open House Concept and introduced an Extreme Bedroom Makeover combined with a real estate fair where 16,000 people visited the event and thousands of kids wrote essays as to why they wanted their bedroom re-decorated.
Even though it's a concept initially created by a lender, it's a natural fit for real estate agents too. Chris Vinson did this in tandem with real estate agents who promoted the contest to their clients too and will provide the strategy on how loan officers and real estate agents can work together on this project. When Chris announces the winner of the event - it will amaze everyone too!
You will get to view TV commercials, videos of news coverage, testimonials and "meet" the "winner" of the Extreme Bedroom Makeover!
Here's what you will learn:
How to plan your own "makeover" event in your community
How to create "Oprah-type" press coverage
How to get a ton of "essays" for your makeover event
How to get lenders, real estate agents, builders, insurance agents - to participate
How to get sponsors & media involved with very little money out of your pocket
How to get more leads than you ever thought possible!
Free Marketing Materials:
Sample Essay Form
Price: $75.00
3 CD Replay Special - Realtor®/Builder Marketing
(By John Santorineos)
Realtor®/Builder Marketing 3 CD Replay Special - Save 25%
Having trouble getting your foot in the door with real estate agents and builders? Learn from top originators who have been successful - in choosing the people THEY want to work with.
Turbo-Charge Your Realtor® Referrals (John Santorineos)
Free Bonuses include:
Realtor® Approach Letter
Human Resources Form
Mortgage Fitness Checkup Form
Getting Your Foot in the Door with Builders (Ken Pederson)
Free Bonuses include:
Free Report #1: Understanding Construction Draws
Free Report #2: 10 Easy Steps to Building a Home
Free Report #3: Construction/Perm Timeline Chart
Increase Your Income by Working with Real Estate Agents (Gibran Nicholas)
Free Bonuses include:
Investment Property Case Study — Show real estate investors the tax benefits of their investments and how they can substantially increase their wealth by using this case study.
Article on How to Set Up Your Own Real Estate Investment Club
What is a CD Replay?: A CD Rom Replay is simply a seminar put onto a CD. The CD is viewed on your computer and includes slides, audio and text.
Price: $241.00
Management Series - 2 CD Replay Special
(By Leslie Petersen)
Save 30% when you order 2 courses in CD Replay format!
(What is a CD Replay?: A CD Rom Replay is simply a seminar put onto a CD. The CD is viewed on your computer and includes slides, audio and text.)
Here is what you get:
Designing Easy & Effective Training Systems for your Office [Detailed Description]
How to Manage Conflict...Without Losing Co-Workers, Clients or Sleep [Detailed Description]
To keep current with all the rules and regulations, along with an interpretation of how the changes can increase your business, subscribe to www.MortgageCurrentcy.com
Price: $105.00
Great Marketing Ideas Series - 2 CD Replay Special
(By Doug Smith)
Save 30% when you order 2 courses in CD Replay format!
(What is a CD Replay?: A CD Rom Replay is simply a seminar put onto a CD. The CD is viewed on your computer and includes slides, audio and text.)
CD Replay - The Truth About Marketing To Realtors®
(By Chad Weber)
In the eyes of the real estate agent, we all look and sound alike!
According to a recent survey, an average real estate agent is contacted 35 times per week by loan officers begging for business. Imagine how many times they have heard the same sales pitch?
But, what if you had a system (a real honest to goodness plan) to target not just any real estate agent, but the ones that YOU truly want to do business with?
When you view this online seminar, you will learn:
Reasons behind the Love/Hate relationship between LO's and real estate agents
What LO's say about working with Realtors®
The "truth" about marketing to real estate agents
5-step plan to target the "right" agents
What is a CD Replay?: A CD Rom Replay is simply a seminar put onto a CD. The CD is viewed on your computer and includes slides, audio and text.
Price: $75.00
CD Replay - Hard Money Lending: Getting Started
(By Andy Feld)
Running Time: 45 Minutes
With traditional sub-prime lenders vaporizing into thin air, you may need an alternative to help clients and prospects who are having trouble qualifying under the stricter guidelines.
Hard Money loans may BE the difference in helping your past clients or getting those deals in your pipeline closed.
When you attend this online seminar, you will learn:
What is Hard Money Lending?
Which LTVs and Property Types are acceptable?
How are the loan underwritten?
How the pricing works.
How to find Hard Money loans.
How to make money in this niche market.
What is a CD Replay?: A CD Rom Replay is simply a seminar put onto a CD. The CD is viewed on your computer and includes slides, audio and text.
Price: $75.00
CD Replay - 800 Number Marketing on Steroids! Capturing Leads that Other People Miss.
(By Tom Ninness)
Running Time: 40 Minutes
1-800 Call Capture has been around for a long time. Traditionally, it has been used to help real estate agents market their listings. It has been used for free report marketing as well.
But, did you know that there are other ways to generate leads using 1-800 technology?
When you attend this online seminar, you will learn:
1-800 number & call-capture basics.
How to generate leads from niche markets that you never thought about.
How to create effective pre-recorded messages to get people to leave their name.
Reasons why your 1-800 marketing could fail.
Why you need to setup a system to track your leads.
FREE BONUSES:
Sample headlines to attract niche prospects.
Daily activity tracker.
Success scripts - cross selling services.
What is a CD Replay?: A CD Rom Replay is simply a seminar put onto a CD. The CD is viewed on your computer and includes slides, audio and text.
Price: $75.00
CD Replay - Beyond Past Client Marketing: Generate Consistent Referrals with a Client-in-Management
(By Ryan Steinert)
Running Time: 47 Minutes
There was a time when a quarterly newsletter or an occasional postcard to your past clients made you stand out from the crowd.
Today, you must go beyond database management. Beyond past client marketing. The new mantra is Clients-In-Management! To survive and thrive this year - and beyond - you must adopt a proactive and systematic approach to not only maintaining - but sustaining - these ever important relationships.
Here's what you will learn:
The difference between PAST CLIENTS and CLIENTS-IN-MANAGEMENT
Why and how to "rate" your clients
The "5-in-1 Hour of Power" system explained
Key questions to generate referral biz
What needs to be included in your database fields
What is a CD Replay?: A CD Rom Replay is simply a seminar put onto a CD. The CD is viewed on your computer and includes slides, audio and text.
Price: $75.00
CD Replay - How to Corner Your Maket with Tax-Deferred, 1031 Exchanges
(By Brian Farley)
"Many streams make a river" and knowing how to
work with the 1031 Exchanges is one
niche market that will set you apart from all the
other loan originators in your market place.
As a company owner and superstar originator,
Brian Farley has built a successful business
based upon finding niche markets that very few
loan officers even know about. In fact, most
real estate agents and title reps aren't even
aware of 1031 exchanges and how lucrative this
business can be.
Here's what you will learn
Learn what properties qualify
What are the essential requirement for a Tax-Deferred Exchange
What is a "Qualified Intermediary"
How to develop a marketing plan
Price: $75.00
CD Replay - Everything You Need to Know About The New FACTA Act!
(By Leslie Petersen)
Running Time: 66 Minutes
Did you know that effective December 1, 2004, some major changes have been made to the FACTA
(Fair & Accurate Credit Transaction Act) rules and regulations?
This sounds like a really boring and dry topic; but we can assure you that Leslie Petersen has
a knack for giving you "just the facts" in a way that is easily understood and remembered.
Here's what you will learn:
Find out once and for all if you can give a copy of the credit report to your clients
New FRCA/FACTA Credit Score disclosures--Why, when and how!
Using new credit bureau requirements to your client's advantage
Mandates & Penalties for non-compliance
Using FACTA as a client counseling tool
BONUSES:
1. The Mortgage Loan Process Timeline--FCRA & FACTA
2. Notice of Action Taken Form
3. Credit Score Disclosure Form
To keep current with all the rules and regulations, along with an interpretation of how the changes can increase your business, subscribe to www.MortgageCurrentcy.com
Price: $75.00
CD Replay - E-Commerce: The Power of Recruiting and Retaining Customers for Life
(By Chip Cummings)
Running Time: 90 Minutes
What's one of the first things people will do when they want to find out more about you or your company? It's a simply a matter of a Google or yahoo search. What do you think they do when they can't find you on the Internet?
In this day and age, it's absolutely imperative that you have an Internet presence. Chip Cummings is one of the pioneers of e-commerce on the web who recognized its value--to not only keep in touch with past customers, but using his website as a lead-generation tool.
Here's what you will learn when you attend this online training course:
Discover how to develop and
use E-zines to automate your referral marketing
Learn the 4 rules of what makes
a website effective and why
Pop-up's; pop-under's; and talking websites
Develop an "auto-responder system" to create a constant flow of new customers
Fact & Fiction - Staying in compliance with state and federal regulations
What is a CD Replay?: A CD Rom Replay is simply a seminar put onto a CD. The CD is viewed on your computer and includes slides, audio and text.
Price: $75.00
CD Replay - Marketing to Apartment Complexes
(By Karen Deis)
Running Time: 60 Minutes
If the
thought of marketing to first-time homebuyers has ever
crossed your mind, then this On-line Training Course is
for you. It has been predicted that in the next 5 years, 37% of the home-buying public will fall into this category. And, a majority of them will rent an apartment before buying their first home.
Here's what you will learn:
How to set up a marketing plan that you can use FOREVER!
How to identify the best apartment complexes
Why, during certain times of the year, are direct mailings more effective?
How to follow up with free reports and scripts
How to attract people to your first-time home buying seminars
What is a CD Replay?: A CD Rom Replay is simply a seminar put onto a CD. The CD is viewed on your computer and includes slides, audio and text.
Combo Pak (See Below)
Price: $75.00
CD Replay - How to Build a Lead-Generation Machine with Free Report Marketing
(By Karen Deis)
Running Time: 60 Minutes
Are you ready to change the way you generate leads? Do you know where your
next commission check is coming from? Do you have an ongoing system where people can call you for information?
Here's what you will learn:
How to eliminate cold-calls forever with both prospects and real estate agents
Maximizing your marketing dollars with strategic, targeted headlines
How to get more qualified prospects to call YOU
Identify niche markets that your competitors are not tapping into
Replace time-wasting phone calls with loan applications
How to refer clients to the real estate agents of YOUR CHOICE
The "invention" of Free Report Marketing has been around for 30 years. The
person credited with its creation is Jay Abraham, the internationally famous, marketing guru.
In 1989, Karen Deis developed and used the Free Report Marketing systems in
her own mortgage business and it's still one of the most cost-effective, targeted methods used today to generate
leads and business.
BONUS: Free Report in both English and Spanish.
What is a CD Replay?: A CD Rom Replay is simply a seminar put onto a CD. The CD is viewed on your computer and includes slides, audio and text.
Combo Pak (See Below)
Price: $75.00
CD Replay - How to set up a Corporate Benefits Marketing System
(By Karen Deis)
Running Time: 60 Minutes
You know how this works. You do a loan for a client, and before you know
it, they have referred you to their co-workers. Now you have done three
to five loans for clients who are employed by the same company. It's
great to get referrals like that, isn't it?
Why
not take advantage of your good fortune by formalizing a system to
provide discounts and extra benefits to other employees within the same
company?
Here's what you will learn:
How to identify companies to approach
What to say in the letter to get the appointment
What to say WHEN you get the appointment
How to set up discounts with your vendors
Sample letters, brochures and posters
Who to include in your Corporate Benefits Campaign
What is a CD Replay?: A CD Rom Replay is simply a seminar put onto a CD. The CD is viewed on your computer and includes slides, audio and text.
Combo Pak (See Below)
Price: $75.00
CD Replay - Working With FSBOs -- An Untapped Market
(By Karen Deis)
Running Time: 90 Minutes
NAR statistics show that over 1/3 of all sellers will "try" to sell their
own home (without the use of a Realtor®) and about 20% of those people will be successful in doing
so. That means, you (and they) are losing 20% of the resale business!
Karen Deis, an expert in consumer-direct marketing, will share with you some of the techniques that she has used
to close a high percentage of FSBO clients.
Here's what you will learn:
Why you should market to FSBO SELLERS--and not buyers
FSBO Free Report Marketing
How to hold an effective FSBO seminar
Who should be in your FSBO realtor® referral network--it's not who you think
Value-added services you can offer FSBO sellers
What is a CD Replay?: A CD Rom Replay is simply a seminar put onto a CD. The CD is viewed on your computer and includes slides, audio and text.
Price: $75.00
CD Replay - Successful Home Buying Seminars Made Simple
(By Karen Deis)
Running Time: 60 Minutes
Look in any real estate magazine or newspaper--you will find homebuying seminars EVERYWHERE!
However, the problem is that while many have tried--only a few are successful in getting anyone to attend (in the first place) and even fewer loan originators are able to convert these leads into closed loans.
And, there is a very good reason for it too...
...no one has ever taught them how to create a successful seminar. What usually happens is someone says, "Let's put on a homebuying seminar" and everyone nods in agreement.
In Karen's 28 years in the mortgage business, the attendance at her homebuying seminars averaged 30 people per month--with some months averaging 50 people. Every seminar led to 3-5 closed loans per session.
So how did she do it? This online seminar (on seminars) will change your business forever and make you the local expert, once you know the components to giving a successful seminar.
Here's what you will learn:
The biggest mistakes everyone makes
5 Niche seminars that draw the biggest crowds
Alternative ideas if you are afraid to speak in public
How to create content for your seminars
Effective headlines and sample ads
How to get people to attend
How to follow up AFTER the event
Price: $75.00
CD Replay - Down & Dirty ACT! Databasing for Dummies
(By David Jaffee)
Running Time: 60 Minutes
As a superstar loan originator, David closes an average of $100 million per year. Even when he
started his mortgage career, he realized the value of using a database right from the start. It simply began
with names, addresses and closing dates. However, as his business grew, so did his database. He is oneof the few
loan originators who has rebuilt his database not just once, but several times to effectively
David uses ACT! Database software but many of his
ideas can to incorporated into the system you are using now.
If your database contains just the basic
information to get you by, or you are in the beginning stages of building (or
rebuilding your database), then this is a seminar you need to view.
Here's what you
will learn:
Critical information fields to market effectivelyto you
View sample ACT! screens and data field
How to build an "Activity Series"
Why your database is your ONLY asset
What is a CD Replay?: A CD Rom Replay is simply a seminar put onto a CD. The CD is viewed on your computer and includes slides, audio and text.
Price: $75.00
CD Replay - Building Your Database... Your Only Real Asset in the Mortgage Business Today
(By Cindy Douglas)
Running Time: 62 Minutes
This seminar is recommended for managers, loan officers, assistants and team members with a working knowledge of database systems. During this power-packed teleseminar you will be exposed to several key concepts guaranteed to catapult your business to the next level.
You will learn:
Understanding the difference between contact management and database management
Leveraging your resources to get more business from fewer people
The power of building a long-term, cash-flow machine by transforming your "data" into an economic asset
Understanding the reasons for collecting the data in the first place and knowing what to do with it once you've got it
The difference between ACT! and Goldmine
When you understand and implement these powerful key concepts you are empowering yourself to create an extremely valuable asset while stimulating a substantial growth in your business. In this transitioning market, your contacts are priceless. Don't miss this opportunity to protect your most valuable asset. Follow these strategies… grow your business… strengthen your database… and you'll be building your retirement nest egg!
What is a CD Replay?: A CD Rom Replay is simply a seminar put onto a CD. The CD is viewed on your computer and includes slides, audio and text.
Price: $75.00
CD Replay - How The Mortgage Pro's Use E-mail Marketing To Grow Their Business
(By Ron Quintero)
Running Time: 69 Minutes
Here's what you will learn:
How Top Producers Use E-Mail to Increase Their Business
How to use "E-Newsletter Marketing" to
obtain leads
Effective Emailing Techniques to Realtors® and Financial Planners
How to Set up a e-mail marketing campaign
How to avoid "spamming" issues
How much does it cost and what's involved
What is a CD Replay?: A CD Rom Replay is simply a seminar put onto a CD. The CD is viewed on your computer and includes slides, audio and text.
Price: $75.00
CD Replay - Recession-Proof Your Business: Successful Homebuyer Seminars That Work
(By Mike Moffitt)
Running Time: 90 Minutes
Mike specializes in holding
successful seminars for first-time homebuyers. But you can copy the
techniques that he uses to get people to attend (in the first place) and his outline of key points you need to address when holding the seminar. His ideas translate into any type of seminar - whether it's new construction, FSBO or sub-prime lending. His unique REALTOR® referral program will have real estate agents dying to do business with you because of the huge number of leads you will gain thru these seminars.
What is a CD Replay?: A CD Rom Replay is simply a seminar put onto a CD. The CD is viewed on your computer and includes slides, audio and text.
Combo Pak (See Below)
Price: $75.00
CD Replay - Designing Easy & Effective Training Systems for your Office
(By Leslie Petersen)
Running Time: 60 Minutes
What we really do in the mortgage business is "educate". We educate our customers, our underwriters, our Realtors® and referrals partners.
So why don't we educate our employees on a regular basis?
Training your staff is one of the most important things you need to do to build a great team or a fantastic company. However, there never seems to be enough time in the day, does there?
One of the problems we have heard over and over again is "Just where do I start?" or "We had a training meeting scheduled but things got so hectic that day, that we cancelled the meeting".
It doesn't have to be that way. If you are truly committed to provide training, on a regular basis for your staff, Leslie Petersen is just the person to help you.
When you view this online training seminar, you will learn:
How to determine if your staff EVEN needs training
Using outside resources to provide free training
How to develop an easy training manual
How to keep the training going on a regular basis
Developing a "Resource" Library
Working with your employees as "presenters"
Suggested topics that can be taught by your Affiliates
Leslie shares with you, step-by-step, how to create your very own, customized training calendar. Your end result is happier employees and customers!
What is a CD Replay?: A CD Rom Replay is simply a seminar put onto a CD. The CD is viewed on your computer and includes slides, audio and text.
To keep current with all the rules and regulations, along with an interpretation of how the changes can increase your business, subscribe to www.MortgageCurrentcy.com
Price: $75.00
CD Replay - How to Manage Conflict...Without Losing Co-Workers, Clients or Sleep
(By Rhoberta Shaler)
Running Time: 60 Minutes
What its all about: Did you know that as a manager, 42% of your energy is spent dealing with conflict at work? When someone upsets you, irritates you, or disrupts your office, do you feel comfortable, competent and confident to address it?
Conflict is VERY expensive--both financially and emotionally. Learn how to:
Overcome Reluctance to manage conflict
Clarify expectations of yourself and others
Know when to hold 'em--know when to fold 'em
Language the promotes cooperation and collaboration
Eliminate your resistance to taking a stand for what is important to you
Dr. Shaller has spent over 35 years teaching, coaching and motivating people from the classroom to the boardroom where she leads people to examine their lives, uncover their dreams, define their values and develop the careers and relationships they want.
What is a CD Replay?: A CD Rom Replay is simply a seminar put onto a CD. The CD is viewed on your computer and includes slides, audio and text.
Price: $75.00
CD Replay - Flex Your Marketing Muscle by Working With the Media
(By Karen Deis)
Running Time: 65 Minutes
Karen Deis, President, Foundation Marketing, Inc. was in the mortgage industry for 28 years;
she was considered the "local mortgage expert" in her area--getting free publicity, doing news broadcasts for local
radio and TV shows and even hosting her own radio program.
As your marketing dollars shrink and you are looking for new clients, working with the media,
on different levels, can present great opportunities for you. Making friends with the media is the equivalent of
working with other affinity sources (such as CPA's and Financial Planners). However, you will reach tens of
thousands--if not millions of more people--if you do it right!
When you view this On-line Training Course, you will learn:
An easy formula for creating free publicity any time you want to
How to submit articles to newspapers and magazines that are guaranteed to get published
Where to find content
3 different ways to become a media star on Radio and TV
Listen to a sample radio show
View samples of press releases, articles and advertorials and learn how they are
created
How to find the responsive reporters and journalists
This is one On-line Training Course you won't want to miss--even if you don't want to become
known as the "Mortgage Rock Star" in your community right now--because you may just have to work with the media
sometime in your career.
What is a CD Replay?: A CD Rom Replay is simply a seminar put onto a CD. The CD is viewed on your computer and includes slides, audio and text.
Price: $75.00
CD Replay - The Ultimate Open House: How I Got 440 Leads In 2 Days
(By Chris Vinson)
Running Time: 90 Minutes
Some of the biggest break-thrus come for people who have only been in the business a short time.
Enter Chris Vinson! With only a short time in the
business, he has created a local open house show that everyone said would not work. Not only did he prove them wrong, but got the real estate community; wholesale reps; underwriters; appraisers and even the media involved—which created a crowd frenzy—generating 440 leads in just 2 days!
It has been predicted that over 70% of the
mortgage business this year will be purchase transactions. This is one of the most innovative ways to show Realtors™ how to move listing inventory; sell more houses; pre-qualify prospects and get future leads. Best of all, you establish yourself as a true partner with your real estate agents and builders.
When you view this webcast, you will learn:
How to create the Ultimate Open House—on both a large and small-scale basis
How to get the real estate agents’ involved & sale prices reduced for the show
How to get your wholesale reps to reduce the interest rates for this special sale
Read Sample letter and meeting details to kick off the extravaganza
See Video of TV commercials & Realtor™ interviews
Listen to Audio of radio commercials
FREE BONUS: Copy of follow up letter to
real estate agents who participated in the event and copy of follow up
survey asking for their suggestions for creating the next event.
Chris explains in great detail exactly how he did
it—and how you can too regardless of what area of the country you live
in.
What is a CD Replay?: A CD Rom Replay is simply a seminar put onto a CD. The CD is viewed on your computer and includes slides, audio and text.
Price: $75.00
CD Replay - Kickback Rules Examined: A RESPA Insider Reveals What Section 8 & Section 9 Really Mean
(By Gary Lacefield)
Running Time: 78 Minutes
Featured Trainer: Dr. Gary Lacefield, President, Risk Mitigation Group, Ex-HUD Official and currently trains HUD Investigators.
With all the rumors out there regarding kickbacks, referral fees, required use of certain settlement providers, Dr. Lacefield answers these on-going questions:
What's the truth? What's fiction? What's right? And what's wrong?
Here's what you will learn:
Why RESPA is being enforced more than ever before
What are the HOT BUTTONS with the HUD Investigators now
What are the typical violations by Lenders, Realtors™ & Builders
How to legally share marketing expenses
What the Affiliated Business Arrangements are all about
FREE Bonus: Service Provider (Recommended) Fee Chart RESPA allows service providers to get paid for services "actually" performed in the origination of a mortgage loan if they perform 5 out of 14 tasks as outlined by HUD. Download this matrix listing the 14 tasks and the recommended fee for each task.
What is a CD Replay?: A CD Rom Replay is simply a seminar put onto a CD. The CD is viewed on your computer and includes slides, audio and text.
Price: $75.00
CD Replay - Getting Your Foot in the Door with Builders
(By Ken Pederson)
Running Time: 74 Minutes
Working with builders and new construction lending can be one of the most profitable niche markets that you could ever tap into. Even if you DON'T have a killer construction loan program, learn how you can still do business with builders.
However, if it were easy - everybody would be doing it, right? When you view this seminar, you will learn if you "have what it takes" to get your foot in the door with builders, how it's different from your traditional purchase transactions and the mistakes loan officers make that can get you kicked out the door after your 1st transaction.
When you view this webcast, you will learn:
The different "types" of builders
Understanding construction loans and draws
How to read a construction contract
What could go wrong at closing
Rate Lock options
Where to find lenders for construction loans
Mistakes loan officers make when working with builders
FREE BONUSES:
Free Report #1: Understanding Construction Draws
Free Report #2: 10 Easy Steps to Building a Home
Free Report #3: Construction/Perm Timeline Chart
What is a CD Replay?: A CD Rom Replay is simply a seminar put onto a CD. The CD is viewed on your computer and includes slides, audio and text.
Price: $75.00
CD Replay - How to Sell Ugly Houses
(By Byron VanArsdale)
Running Time: 65 Minutes
Do you have a listing you think would look best with a little gasoline and fire? Don't despair! There is a buyer for every house, yet there are many more buyers looking for a place called "home". Learn how to turn ugly houses into a warm "home" without having to take out a second loan!
When you view this webcast, you will learn:
How to win the seller over to your viewpoint
5 tips to turning the Ugly Duckling into a Swan
How to confidently respond when an agent or buyer tells you the house is ugly
3 tips for listings that are just not selling
Building the connection that allows you to speak the truth with compassion
FREE BONUS MATERIAL:
Receive a FREE Real Estate Simulator (which is a first-class, Internet-based training tool that recreates the real-life challenges that real estate agents encounter on a daily basis. It's a $50 value and you can pass on to your agents just for attending the online seminar or purchasing the CD Replay).
What is a CD Replay?: A CD Rom Replay is simply a seminar put onto a CD. The CD is viewed on your computer and includes slides, audio and text.
Price: $75.00
CD Replay - Listing Your Way to Success
(By Linda McKissack)
Running Time: 70 Minutes
The refinance boom will not last forever. Now is the time to strengthen your Realtor relationships and begin to build a solid purchase business. Skip the donuts and bagels provide real value for your referral partners training to help them increase their business thus increasing yours as well! Invite your Realtors to your office to join you at this special online training course.
In this fast paced, power-packed, ninety-minute program, Linda McKissack will cover these important topics:
When you view this webcast, you will learn:
The importance of becoming a listing agent and the resulting profitability factor
10 steps to mastering a listing presentation
15 steps to getting a listing
Basic prelisting package
Consultative listing dialogue
Real estate consultants vs. real estate agents
Relationship selling
Common listing objections and techniques to overcome them
Win/lose and seller expectations
Marketing and promotion plan for obtaining new listings
Building confidence and increasing your listing inventory
What is a CD Replay?: A CD Rom Replay is simply a seminar put onto a CD. The CD is viewed on your computer and includes slides, audio and text.
Price: $75.00
CD Replay - Increasing Your PreQual to Application Ratios
(By Bliss Sawyer)
Running Time: 50 Minutes
Many times, prospects (even if they have been referred to us) are talking to other lenders. We've all had the problem of trying to convert a pre-qual into a loan application. And we are elated when we convince the borrower to use us, right?
What would your business look like if you could convert MORE of your pre-quals into loan applications? It's a lot easier doing business this way than buying leads and making cold calls. When you attend this seminar, you will learn:
How to convert a bigger percentage of your pre-quals into closed loans
How to get them to choose you as their lender
How to make a great first impression
How to create a memorable loan application meeting
Follow up techniques for success
How to get referrals even if they reject you as their lender
FREE BONUSES:
Customer Satisfaction Survey Form
Real Estate Agent Survey Form
What is a CD Replay?: A CD Rom Replay is simply a seminar put onto a CD. The CD is viewed on your computer and includes slides, audio and text.
Price: $75.00
CD Replay - Building a Brand Called YOU: The Power of the First Impression
(By David Kuiper)
Running Time: 62 Minutes
Everybody talks about it-but only a handful of mortgage loan originators have truly turned themselves into a "brand". Branding in the market place is very similar to branding cows on the ranch. It should be designed to differentiate your cow from all the other cattle on the range. According to Al Reis, a Marketing Guru, "branding is the method designed to pre-sell your services to the client-it's simply the most efficient way to sell."
David Kuiper IS one of those mortgage origin ators who has taken "branding" to an art form. He is known throu ghout the industry as THE expert in building a personal brandin g platform. When you log on to this seminar, he will focus on how to begin your very own branding process with the power of the FIRST IMPRESSION.
When you view this webcast, you will learn:
How the "Power of the First Impression" affects your business
Learn how to "set the stage" for your "performance"
How to design a world-class, customer experience they won't forget
Learn how to get more referrals from the people you meet
How to utilize technology to leverage your brand and keep it alive
Learn exactly what David does to set himself apart from his competitors
How to own the word"mortgage"in the eyes of your prospects and clients
FREE BONUSES:
"Office Makeover Checklist" (Ideas on how to set up your office for an out standing customer experience)
"Annual Client Marketing Calendar" (Practical ideas- what to send to your past clients-that won't cost you a lot of money either!)
What is a CD Replay?: A CD Rom Replay is simply a seminar put onto a CD. The CD is viewed on your computer and includes slides, audio and text.
Price: $75.00
CD Replay - 10 Great Marketing Ideas for the Next 10 Years
(By Doug Smith)
Running Time: 55 Minutes
Successful mortgage originators are successful today because of the groundwork laid over the last several years. They thrive and prosper and earn incredible incomes because of it. Find out what the BEST in the business are doing NOW to build strong and wealthy futures. Here's what you will learn when you attend this seminar:
When you view this webcast, you will learn:
New and emerging avenues of business to tap into now
The effect of consumer direct marketing with different channels
How to leverage existing sources of business into new strategies
Ways to originate without Realtors or Builders
What is a CD Replay?: A CD Rom Replay is simply a seminar put onto a CD. The CD is viewed on your computer and includes slides, audio and text.
Price: $75.00
Increase Your Income by Working with Real Estate Investors - CD Replay
(By Gibran Nicholas)
Running Time: 60 Minutes
Do you have an effective method to help your clients reposition their home equity into other real estate investments?
Do you have the knowledge, skills and tools to serve this growing niche in the marketplace?
Over 36% of all home sales last year were either vacation homes or investment properties. While traditional homebuyers may purchase another home every 7 years (and may refinance their mortgage a couple of more times), real estate investors usually purchase 2 to 5 homes per year. Just 10 loyal clients--who close 3 deals each year--will increase your closed loans by 30 deals and add tens of thousands of dollars to your annual income.
When you view this webcast, you will learn:
Top strategies to increase profitability with real estate investors
How to find real estate investors
How to make a life-changing impact on the lives of your clients through sound, real estate investing advice
Specific ways to become a financial expert without re-inventing the wheel
How to systematically compel other financial advisors to seek you out for your knowledge, wisdom and advice
FREE BONUSES:
Investment Property Case Study — Show real estate investors the tax benefits of their investments and how they can substantially increase their wealth by using this case study.
Article on How to Set Up Your Own Real Estate Investment Club
What is a CD Replay?: A CD Rom Replay is simply a seminar put onto a CD. The CD is viewed on your computer and includes slides, audio and text.
Price: $75.00
CD Replay - Turbo-Charge Your Realtor® Referrals within 90 Days
(By John Santorineos)
Running Time: 60 Minutes
If you think you can walk into a realty office, introduce yourself and ask for a referral--you are wasting your time!
Getting business from real estate agents just doesn't happen overnight! It takes planning, the right approach and system to get those treasured referrals. One of John's business pillars is working with Realtors™ and when you attend this seminar, you will learn:
When you view this webcast, you will learn:
Understanding what real estate agents are looking for in a loan originator
How to identify real estate agents to call on
Interview questions to determine if you EVEN want to do business with them
How to design a personalized, strategic plan with each agent
FREE BONUSES:
Realtor® Approach Letter
Human Resources Form
Mortgage Fitness Checkup Form
What is a CD Replay?: A CD Rom Replay is simply a seminar put onto a CD. The CD is viewed on your computer and includes slides, audio and text.
Price: $75.00
CD Replay - Marketing from Within - Growing a Dynamic Mortgage Business from the Inside Out
(By Sue Woodard)
Running Time: 104 Minutes
Building strong relationships is imperative for insulating your business from volatile fluctuations in rates and from downturns in your market. Strong relationships are crucial for ensuring a steady upward growth while building a solid, unshakable foundation for future business. Sue will share the core strategies she employs to gain a stronghold on her market while building an impregnable invisible fence around her clients.
When you view this webcast, you will learn:
How to build your "Internal Network" of family, friends and vendors
Inexpensive, painless and creative marketing ideas proven successful easy to implement
How to position yourself to easily ask for and get repeated referrals from past clients
The secret to building strong and profitable relationships with appraisers, underwriters, processors, co-workers and yes even your competitors!
How to keep your relationships on the right track ensuring future business
Building and maintaining steadfast relationships is the cornerstone of success in the mortgage business. The cost to generate new clients from basic marketing methods is far greater and much more time consuming than cultivating repeat and referral business from your existing relationships. Join Sue as she reveals the time-tested techniques she has honed and refined that are now paying huge dividends in her business.
What is a CD Replay?: A CD Rom Replay is simply a seminar put onto a CD. The CD is viewed on your computer and includes slides, audio and text.
Price: $75.00
CD Replay: 6 Hot Tips to Break into the Commercial Lending Niche
(By Brian Peart)
Running Time: 60 Minutes
Did you ever wonder how to break into the lucrative business of providing commercial loans for your clients and commercial real estate agents?
This online seminar will focus on the MARKETING ASPECT of finding commercial loans that may be right under your nose. Brian will share his strategies on how to add commercial lending to your arsenal with very little additional effort.
When you view this webcast, you will learn:
No-cost ways to bring commercial business in your door
3 hot new marketing strategies that are easy to implement
How to find commercial property buyers
Identify unique commercial property deals that no one else wants to do
How to add thousands of dollars to your income by asking a few simple questions
This online seminar is not about the nuts and bolts or technical terms of commercial loans - because you can get that information from your commercial lending reps. This is about finding commercial deals right in your own backyard.
FREE BONUS:
Commercial Flyers Package for Brokers
What is a CD Replay?: A CD Rom Replay is simply a seminar put onto a CD. The CD is viewed on your computer and includes slides, audio and text.
Price: $75.00
CD Replay - How to Market to the Generation X Homebuyer
(By Gee Dunsten)
Running Time: 60 Minutes
Generation X represents the fastest growing segment of homebuyers that this country has seen since the baby boomer generation. Loan officers and real estate agents who can "deliver" information and service in a way that taps into their buying habits, will find plenty of business. But, only if you know what their "hot buttons" are!
Here's what you will learn:
Characteristics of Generation Xers
Why traditional marketing methods don't work for Gen X Buyers
The role technology plays in your marketing efforts
What types of loans and homes they are looking for now
What is a CD Replay?: A CD Rom Replay is simply a seminar put onto a CD. The CD is viewed on your computer and includes slides, audio and text.
Price: $75.00
CD Replay - Finding Refi Business in a Non-Refi Market
(By Richard Payne)
Running Time: 60 Minutes
For a while there - refinance deals were like shooting fish in a barrel!
Regardless of interest rates, there are still plenty of opportunities to generate refinance business - but only if you know where to look and only if you know some of the issues consumers are faced with today.
Your future refi business offers enormous potential for you - not in spite of interest rates - but BECAUSE of them! Trillions of dollar of ARM's will be adjusting within the next few months (to next few years) - but there are other reasons why your past clients should refinance now.
Here's what you will learn:
7 reasons to refinance a mortgage
How to explain each scenario
How to identify refi candidates from your closed loan database
Marketing strategies to find new refi business
FREE BONUS:
7 Reasons to Refinance Now - Flyer
What is a CD Replay?: A CD Rom Replay is simply a seminar put onto a CD. The CD is viewed on your computer and includes slides, audio and text.
Price: $75.00
CD Replay - How to Answer the 9 Most Common Mortgage Questions
(By Tim Davis)
Running Time: 40 Minutes
We all get the same questions over and over again!
What if you had a way to consistently answer prospects', clients' and Realtors® questions and actually have them understand your answers - in plain English?
FACT: People do business with people they understand!
Tim Davis shares with you the answers to the 9 most commonly asked questions and how he gets the "deal" over his competitors due to the simple fact that he can easily explain the mortgage process with everyday, common stories and analogies!
For example, when someon asks if rates are going up or down, he tells them the gas pump story. When a client asks if they should lock or float, he gives them a sports analogy. Or, the blood pressure story explains credit score differences.
The questions he covers are:
What is your rate?
Where are rates headed?
Should I lock or float?
What does my credit score mean?
How long will it take to increase my credit score?
Do you think I'll get approved for the loan?
What happens after I apply for the loan?
Can you explain the appraisal report to me?
How long does it take to get my loan approved?
FREE BONUS:
As part of this seminar, you can download the word document transcript so you can refer to it when somone calls you!
What is a CD Replay?: A CD Rom Replay is simply a seminar put onto a CD. The CD is viewed on your computer and includes slides, audio and text.
Price: $75.00
CD Replay - How to Get Leads from Your Website
(By Tambralyn Peterson)
Running Time: 50 Minutes
Do you have a living, breathing web site that constantly feeds you leads?
Creating a good personal website is not about fancy graphics and layouts—it's about high quality content—that is extremely interesting to visitors to your site. It's about being perceived as an expert in the mortgage industry. It's about collecting information with polls, statistics and requests for something of value from you. It's about being found on the Internet.
If you have a personal website (or don't have one and are wondering where to start), then this is the seminar for you!
When you view this webcast, you will learn:
How to get leads day-after-day
How to keep visitors on your website
How to analyze if you are getting hits
How to advertise your website
Why you need to think about audio/video messages
Why consider affiliate marketing
FREE BONUS:
Free Evaluation and Analysis of Your Website!
What is a CD Replay?: A CD Rom Replay is simply a seminar put onto a CD. The CD is viewed on your computer and includes slides, audio and text.
Price: $75.00
CD Replay - What Women Want When Shopping for a Mortgage!
(By Rachel Bondi)
Running Time: 43 Minutes
Are you missing the boat when it comes to marketing to women—Do you know how they make the decision to do business with you? Since women influence the buying decision over 80 per cent of the time, Rachel Bondi, CitiPacific Mortgage and author of The Wealth Gap, will share how and why it's absolutely critical to know what women want!
When you view this webcast, you will learn:
How women choose a loan officer
What women need to know during the processing of the loan
The unique needs of women buying or refinancing homes
Why it's critical for women to buy a home and investment property
How to market to women
What is a CD Replay?: A CD Rom Replay is simply a seminar put onto a CD. The CD is viewed on your computer and includes slides, audio and text.
Price: $75.00
CD Replay - How to Create Your Own Real Estate Investors Forum
(By Tom Ninness)
Running Time: 35 Minutes
Are you looking for a way to increase your business--and NETWORK at the same time?
Why not create your very own Real Estate Investors Forum in your corner of the universe!
Tom Ninness, Vice President of Cherry Creek Mortgage has created a step-by-step system that anyone can duplicate-and looking back over the last 10 years, it's never been a better time to start your club. There are more properties for sale than ever before. Foreclosures are at an all time high. And sales prices are coming down.
If you don't start your own forum-someone else will!
When you view this webcast, you will learn:
How to bring Realtors®, investors, business professionals and individuals together to share investment strategies
How to attract sponsors for your meetings
What topics should be presented to the members?
How to create networking opportunities
Marketing strategies for promoting your events
Tom quotes Jeffrey Gittomer and his 50 Butt Rule — "Whenever there are 50 butts in the room, I want to be the one butt in front of them speaking!"
Do you?
FREE BONUS:
Sponsorship Agreement Form
What is a CD Replay?: A CD Rom Replay is simply a seminar put onto a CD. The CD is viewed on your computer and includes slides, audio and text.
Price: $75.00
CD-Replay: Resistant to Assistants? 33 Jobs They Can Do For You Now!
(By Mike Moffitt)
Running Time: 65 Minutes
Would you pay someone $280 per month to free up 20 hours of your time? Just think of what you could accomplish if you had 20 more hours a month to market, take loan apps and spend time with your family!
Regardless if you think you can afford it, not having an assistant actually costs you money (and time) and when you view this seminar, Mike Moffitt will show you exactly why working with an assistant can take your business to the next level.
When you view this webcast, you will learn:
When it's absolutely, positively necessary to hire an assistant.
Essential questions to ask before you hire someone.
How to hire for "attitude" and train for "skill".
How to make the best use of your assistant's time.
What is a CD Replay?: A CD Rom Replay is simply a seminar put onto a CD. The CD is viewed on your computer and includes slides, audio and text.
Price: $75.00
CD Replay - How to Get Business Now!
(By Brett Figueroa)
Running Time: 38 Minutes
As little as a year ago, you could be out of town, asleep or even dead and still get deals. The fact is that there are still lots of deals out there...yet you MUST roll up your sleeves and be more tenacious than ever.
In case you did not realize it, all of the tools you need are available to you right now...but the problem is that most people don't know how to use them - and why! Would it make a difference in your business if you knew? The first thing you must do is make a flat-out decision that you are willing to roll up your sleeves and get busy!
When you view this webcast, you will learn:
How to commit to becoming more
How to notice opportunities EVERYWHERE
Why you need to extend your marketplace opportunities
What all successful loan officers have in common
How to take responsibility to become all that you can be
What is a CD Replay?: A CD Rom Replay is simply a seminar put onto a CD. The CD is viewed on your computer and includes slides, audio and text.
Price: $75.00
Clients For Life
Page E of the 1003
(By Karen Deis)
Have you have ever heard of the Page 5 of the 1003? Of course you have. Now, I propose that loan officers have a Page E (for EXPECTATIONS) of the 1003. It’s a list of questions to ask your clients prior to completing the 1003 so not only you know what they expect of you—but what you expect of them.
With this product, you will receive the "Page E of the 1003" which has 17 very specific questions for you to ask clients even before you begin the loan process.
You may even wish to consider asking some of the questions on PAGE E of the 1003 over the telephone, prior to them making an appointment. This could eliminate their frustration with their ability to find a lender because I will bet you that no other lender will take the time to ask them the “expectation” questions.
If you would like read the published article associated with this product from LoanOfficerMagazine.com, click on the "Full Description" link:
[Full
Description]
Price: $29.00
CD Replay - 6 Low Cost Client Retention Strategies
(By Karen Deis)
Everyone and their brother (or sister) is out to take your past clients "away" from you...
Financial Planners and Insurance Agents are providing mortgage loans,
Airlines are awarding frequent flier miles,
Home improvement companies have mortgage kiosks in the kitchen and bath department,
...Wal-Mart is knocking at your door!
Asking for referrals or sending a post card every month is simply not good enough any more. Karen Deis shares with you an on-going marketing plan with 6 easy to implement ideas, to keep in touch with past clients by offering them valuable information along the way. "Buying Brain Cells" is the name of the game--so when your customers, family and friends hear the word "mortgage", they think of YOU. Even if you have not marketed to your database in the past, it's never too late to start!
Here's what you will learn:
Low-Cost strategies to implement immediately after closing
What to do if you have not marketed to your closed loan database in the past
How to work with Real Estate Agents as part of your past client tactics
How to hold a seminar for your past clients only
FREE Bonus - Financial Fitness Form - Marketing form to send to your clients on a annual basis to help them evaluate how to use their mortgage as a financial planning tool.
Price: $75.00
Client Advisor Series - 3 CD Replay Special
(By Gibran Nicholas)
Save 15% when you order 3 courses in CD Replay format!
(What is a CD Replay?: A CD Rom Replay is simply a seminar put onto a CD. The CD is viewed on your computer and includes slides, audio and text.)
An explanation of the "Financial Fitness Marketing System"
A cover letter to your client (Word document for editing)
Financial Fitness Form Questionnaire (Word document for editing)
Copy of Article from LoanOfficerMagazine.com
This unique marketing piece can be used to send to your clients at the end of the year or to new clients as an introductory piece establishing you as their mortgage doctor.
The Financial Fitness Marketing System contents are emailed to you at the address you provide upon checkout. Your order confirmation will contain the links to download the materials. If you haven't received your order confirmation containing the links within 24 hours, please check your spam folder. Call 1-800-535-3343 with any questions.
Price: $59.00
CD Replay - E-Commerce: The Power of Recruiting and Retaining Customers for Life
(By Chip Cummings)
Running Time: 90 Minutes
What's one of the first things people will do when they want to find out more about you or your company? It's a simply a matter of a Google or yahoo search. What do you think they do when they can't find you on the Internet?
In this day and age, it's absolutely imperative that you have an Internet presence. Chip Cummings is one of the pioneers of e-commerce on the web who recognized its value--to not only keep in touch with past customers, but using his website as a lead-generation tool.
Here's what you will learn when you attend this online training course:
Discover how to develop and
use E-zines to automate your referral marketing
Learn the 4 rules of what makes
a website effective and why
Pop-up's; pop-under's; and talking websites
Develop an "auto-responder system" to create a constant flow of new customers
Fact & Fiction - Staying in compliance with state and federal regulations
What is a CD Replay?: A CD Rom Replay is simply a seminar put onto a CD. The CD is viewed on your computer and includes slides, audio and text.
Price: $75.00
Client Survey/Thank You Letter
(By Bliss Sawyer)
You can't improve if you don't get the feedback. Free copy of customer survey letter to send out one week after closing.
Price: $0.00
CD Replay - Building a Brand Called YOU: The Power of the First Impression
(By David Kuiper)
Running Time: 62 Minutes
Everybody talks about it-but only a handful of mortgage loan originators have truly turned themselves into a "brand". Branding in the market place is very similar to branding cows on the ranch. It should be designed to differentiate your cow from all the other cattle on the range. According to Al Reis, a Marketing Guru, "branding is the method designed to pre-sell your services to the client-it's simply the most efficient way to sell."
David Kuiper IS one of those mortgage origin ators who has taken "branding" to an art form. He is known throu ghout the industry as THE expert in building a personal brandin g platform. When you log on to this seminar, he will focus on how to begin your very own branding process with the power of the FIRST IMPRESSION.
When you view this webcast, you will learn:
How the "Power of the First Impression" affects your business
Learn how to "set the stage" for your "performance"
How to design a world-class, customer experience they won't forget
Learn how to get more referrals from the people you meet
How to utilize technology to leverage your brand and keep it alive
Learn exactly what David does to set himself apart from his competitors
How to own the word"mortgage"in the eyes of your prospects and clients
FREE BONUSES:
"Office Makeover Checklist" (Ideas on how to set up your office for an out standing customer experience)
"Annual Client Marketing Calendar" (Practical ideas- what to send to your past clients-that won't cost you a lot of money either!)
What is a CD Replay?: A CD Rom Replay is simply a seminar put onto a CD. The CD is viewed on your computer and includes slides, audio and text.
Price: $75.00
CD Replay - How to Answer the 9 Most Common Mortgage Questions
(By Tim Davis)
Running Time: 40 Minutes
We all get the same questions over and over again!
What if you had a way to consistently answer prospects', clients' and Realtors® questions and actually have them understand your answers - in plain English?
FACT: People do business with people they understand!
Tim Davis shares with you the answers to the 9 most commonly asked questions and how he gets the "deal" over his competitors due to the simple fact that he can easily explain the mortgage process with everyday, common stories and analogies!
For example, when someon asks if rates are going up or down, he tells them the gas pump story. When a client asks if they should lock or float, he gives them a sports analogy. Or, the blood pressure story explains credit score differences.
The questions he covers are:
What is your rate?
Where are rates headed?
Should I lock or float?
What does my credit score mean?
How long will it take to increase my credit score?
Do you think I'll get approved for the loan?
What happens after I apply for the loan?
Can you explain the appraisal report to me?
How long does it take to get my loan approved?
FREE BONUS:
As part of this seminar, you can download the word document transcript so you can refer to it when somone calls you!
What is a CD Replay?: A CD Rom Replay is simply a seminar put onto a CD. The CD is viewed on your computer and includes slides, audio and text.
Price: $75.00
Commercial Lending
Top Producer Training Course for Commercial Loans
(By Brian Peart)
This training program is based upon Brian Peart's full-day, live commercial mortgage training sesssion with 1 DVD - [Session #1 - The ABC's of Commercial Loans (2 hours & 55 minutes)] & [Session #2 - Proven Marketing Tactics on a Shoestring Budget (3 hours)].
The ABC's of Commercial Loans - Brian shares how to pre-qualify, the right questions to ask, how to calculate the important numbers like Debt Service Coverage, cash flow, ROI and more. He reveals commercial lending niches so you can confidently talk to anyone about commercial lending.
Proven Marketin Tactics on a Shoestring Budget - This includes a 3-hour DVD on how to implement many powerful new ways to capture commercial business. The good news is that most of the ideas require little to no cash outlay. (Note: Two of the ideas have never been publicly released!)
You will also receive:
Workbook (to accompany the DVD)
Fully illustrated training manual
CD with customizable marketing templates, sales forms and everything you need to build a thriving commercial business - quickly!
$399 - For Both Sessions!
Brian's product will be shipped in 2-3 business days, via UPS Standard Mail.
Price: $414.00
CD Replay: 6 Hot Tips to Break into the Commercial Lending Niche
(By Brian Peart)
Running Time: 60 Minutes
Did you ever wonder how to break into the lucrative business of providing commercial loans for your clients and commercial real estate agents?
This online seminar will focus on the MARKETING ASPECT of finding commercial loans that may be right under your nose. Brian will share his strategies on how to add commercial lending to your arsenal with very little additional effort.
When you view this webcast, you will learn:
No-cost ways to bring commercial business in your door
3 hot new marketing strategies that are easy to implement
How to find commercial property buyers
Identify unique commercial property deals that no one else wants to do
How to add thousands of dollars to your income by asking a few simple questions
This online seminar is not about the nuts and bolts or technical terms of commercial loans - because you can get that information from your commercial lending reps. This is about finding commercial deals right in your own backyard.
FREE BONUS:
Commercial Flyers Package for Brokers
What is a CD Replay?: A CD Rom Replay is simply a seminar put onto a CD. The CD is viewed on your computer and includes slides, audio and text.
Price: $75.00
Consumer Direct Marketing
Real Estate Investors Forum Kit + Bonus CD Replay
(By Tom Ninness)
Cash in on an exciting new concept called Real Estate Investment Forums. It's a system on how to set yourself up as the catalyst for creating a real estate investment club in your area.
A real estate investment club is a group of people who com together to learn about investing in rental units, apartments, commercial building or even land development. With you taking charge and co-ordinating speakers, meetings and topics, you will set yourself up as the expert and opportunities for more business.
The Real Estate Investment Forum Kit has been created by Tom Ninness, Cherry Creek Mortgage, who developed this system over several years and includes step-by-step instructions, CDs, marketing materials, checklists, meeting ideas, building your network and much more.
Here's what's included in your suitecase (yes, you get everything - and we mean everything, including a suitcase to easily carry from meeting to meeting, that you need to start our own REIF Club).
CD and Binder - with Checklists, Policies & Procedures, Working with Sponsors, Sample Ads, Brochures, Topic Ideas, Database Tips, etc.
Software CD - Investment Advantage designed to match and track real estate investment clients.
Audio CD & Workbook - By Tom Ninness on how to get started and give powerful presentations.
PowerPoint CD - "Creating Wealth Through Real Estate" workshop with powerpoint presentation that you can duplicate and use for your own presentations (Audio CD reviews exactly what to say).
Supplies - High quality plastic holders for signs, brochures, business cards, name tags, special pens and much more.
Coaching - 2 hours of free coaching is included when you purchase the kit (a value of $300).
FREE BONUS: Purchase this kit and you will also receive a copy of Tom Ninness' CD Replay "How to Create Your Own Real Estate Investors Forum" - a value of $69.
Price: $824.00
Corporate Benefits Marketing Kit
(By Karen Deis)
Includes:
Audio CD (Explaining how to set up your system)
Copy of letters to corporate accounts
Sample presentation you would make once you secure an appointment
Copy of brochures and posters
Follow Up Letters
Bonus - How to hold effective seminars - sample ads and audio CD
If you would like read the published article associated with this product from LoanOfficerMagazine.com, click on the "Full Description" link:
An explanation of the "Financial Fitness Marketing System"
A cover letter to your client (Word document for editing)
Financial Fitness Form Questionnaire (Word document for editing)
Copy of Article from LoanOfficerMagazine.com
This unique marketing piece can be used to send to your clients at the end of the year or to new clients as an introductory piece establishing you as their mortgage doctor.
The Financial Fitness Marketing System contents are emailed to you at the address you provide upon checkout. Your order confirmation will contain the links to download the materials. If you haven't received your order confirmation containing the links within 24 hours, please check your spam folder. Call 1-800-535-3343 with any questions.
Price: $59.00
Basic Apartment Marketing Kit
(By Karen Deis)
It has been tested and proven that you will get the biggest response from renters after they have received the 3rd mailing piece. That's why we have created a series of 3 postcards for you to mail. Simply add your name, phone number, download and print.
Three 5 X 7 sized postcards (emailed to you in Word format).
Front of the card printed with "attention-getting" headlines.
Back of card printed with "call to action" wording
Sample script to use for your pre-recorded message
Free coaching session to review your changes to the free report
Free report emailed to you in Word format (you can edit to fit your market)
Marketing Calendar on what to send during the months you aren't sending out postcards
The basic kit is emailed to you at the address you provide upon checkout. Your order confirmation will contain the link to download the material. If you haven't received your order confirmation containing the link within 24 hours, please check your spam folder. Call 1-800-535-3343 with any questions.
Price: $99.00
CD Replay - 800 Number Marketing on Steroids! Capturing Leads that Other People Miss.
(By Tom Ninness)
Running Time: 40 Minutes
1-800 Call Capture has been around for a long time. Traditionally, it has been used to help real estate agents market their listings. It has been used for free report marketing as well.
But, did you know that there are other ways to generate leads using 1-800 technology?
When you attend this online seminar, you will learn:
1-800 number & call-capture basics.
How to generate leads from niche markets that you never thought about.
How to create effective pre-recorded messages to get people to leave their name.
Reasons why your 1-800 marketing could fail.
Why you need to setup a system to track your leads.
FREE BONUSES:
Sample headlines to attract niche prospects.
Daily activity tracker.
Success scripts - cross selling services.
What is a CD Replay?: A CD Rom Replay is simply a seminar put onto a CD. The CD is viewed on your computer and includes slides, audio and text.
Price: $75.00
Free Report Marketing Kit
(By Karen Deis)
For further information on Karen Deis' Consumer-Direct Marketing Kits (4 available in all), and to listen to an audio clip from this marketing kit, visit www.Consumer-Direct-Marketing.com
This system includes an audio CD, disk and camera-ready copies and shows you how to use FREE REPORTS to generate leads, increase your phone calls and get to the customer FIRST so YOU become the referring source to your real estate agents and builders. When you purchase this system, you will receive:
The best places to market the free report
Sample ads and headlines used to generate niche market leads
Sample classified ads
Sample free reports (on CD so they can be edited by you)
Sample call back scripts
Audio CD explaining how to use the entire system
Bonus - How to hold effective seminars - sample ads and audio CD
Combo Pak (See Below)
Price: $201.00
How to Change Your Business Forever with Consumer-Direct Marketing
(By Karen Deis)
For further information on Karen Deis' Consumer-Direct Marketing Kits (4 available in all), and to listen to an audio clip from this marketing kit, visit www.Consumer-Direct-Marketing.com
What you'll get when you order Karen's program:
A series of free reports (printed and on floppy) and how to generate phone calls
For Sale By Owner marketing campaign
Marketing to apartment complexes and how to generate leads for your realtors® and builders
Marketing to corporate clients
Marketing to CPAs, financial planners and attorneys
Bonus: How to hold effective seminars - sample ads and audio CD
There are 6 different marketing campaigns for you to implement and the kit also includes an audio CD, explaining each section in detail and step-by-step instructions on how to use each marketing compaign.
This is a year's worth of marketing campaigns that can be easily integrated into your current systems.
Best of all, they work!
If you have reviewed other marketing plans, you have no doubt noticed that most of them are just copies of ads, marketing ideas and newsletters that do not provide you with step-by-step details.
With our kit, you'll get a marketing program that has been in use for over 10 years, and it gets results!
Close more sales and earn more dollars per transaction by understanding, forecasting and communicating the financial markets. The successful originators of the future will be able to act as financial advisors and consultants to their clients. This powerful knowledge will give loan originators valuable media opportunities as well as a head and shoulders advantage over their competitors.
Price: $412.00
Complete Apartment Complex Marketing Kit
(By Karen Deis)
For further information on Karen Deis' Consumer-Direct Marketing Kits (4 available in all), and to listen to an audio clip from this marketing kit, visit www.Consumer-Direct-Marketing.com
This system includes an audio CD, disk and camera-ready copies showing you how to market to first-time home buyers using a series of postcards, free reports and scripts to get the customer to call you FIRST - you can be the referring source for your real estate agents who specialize in working with first-time home buyers. When you purchase this system, you will receive:
How to obtain apartment complex addresses without spending a ton of money
Sample postcards mailed twice per year to generate leads
Sample renter's report (on CD so you may edit it)
Sample call back scripts
Audio CD explaining how to use the entire system
Bonus - How to hold effective seminars - sample ads and audio CD
If the
thought of marketing to first-time homebuyers has ever
crossed your mind, then this On-line Training Course is
for you. It has been predicted that in the next 5 years, 37% of the home-buying public will fall into this category. And, a majority of them will rent an apartment before buying their first home.
Here's what you will learn:
How to set up a marketing plan that you can use FOREVER!
How to identify the best apartment complexes
Why, during certain times of the year, are direct mailings more effective?
How to follow up with free reports and scripts
How to attract people to your first-time home buying seminars
What is a CD Replay?: A CD Rom Replay is simply a seminar put onto a CD. The CD is viewed on your computer and includes slides, audio and text.
Combo Pak (See Below)
Price: $75.00
Combo Pak - Apartment Complex Marketing Kit & CD Replay
(By Karen Deis)
Puchase both and save!
Includes:
Complete Apartment Complex Marketing Kit (see description above)
CD Replay - Marketing to Apartment Complexes
Price: $244.00
CD Replay - How to Build a Lead-Generation Machine with Free Report Marketing
(By Karen Deis)
Running Time: 60 Minutes
Are you ready to change the way you generate leads? Do you know where your
next commission check is coming from? Do you have an ongoing system where people can call you for information?
Here's what you will learn:
How to eliminate cold-calls forever with both prospects and real estate agents
Maximizing your marketing dollars with strategic, targeted headlines
How to get more qualified prospects to call YOU
Identify niche markets that your competitors are not tapping into
Replace time-wasting phone calls with loan applications
How to refer clients to the real estate agents of YOUR CHOICE
The "invention" of Free Report Marketing has been around for 30 years. The
person credited with its creation is Jay Abraham, the internationally famous, marketing guru.
In 1989, Karen Deis developed and used the Free Report Marketing systems in
her own mortgage business and it's still one of the most cost-effective, targeted methods used today to generate
leads and business.
BONUS: Free Report in both English and Spanish.
What is a CD Replay?: A CD Rom Replay is simply a seminar put onto a CD. The CD is viewed on your computer and includes slides, audio and text.
Combo Pak (See Below)
Price: $75.00
Combo Pak - Free Report Marketing System & CD Replay
(By Karen Deis)
Puchase both and save!
Includes:
Complete Free Report Marketing System (See description above)
CD Replay - How to Build a Lead-Generation Machine with Free Report Marketing
Price: $244.00
CD Replay - How to set up a Corporate Benefits Marketing System
(By Karen Deis)
Running Time: 60 Minutes
You know how this works. You do a loan for a client, and before you know
it, they have referred you to their co-workers. Now you have done three
to five loans for clients who are employed by the same company. It's
great to get referrals like that, isn't it?
Why
not take advantage of your good fortune by formalizing a system to
provide discounts and extra benefits to other employees within the same
company?
Here's what you will learn:
How to identify companies to approach
What to say in the letter to get the appointment
What to say WHEN you get the appointment
How to set up discounts with your vendors
Sample letters, brochures and posters
Who to include in your Corporate Benefits Campaign
What is a CD Replay?: A CD Rom Replay is simply a seminar put onto a CD. The CD is viewed on your computer and includes slides, audio and text.
Combo Pak (See Below)
Price: $75.00
Combo Pak - Corporate Benefit Marketing Kit & CD Replay
CD Replay - How to set up a Corporate Benefits Marketing System [details]
Price: $244.00
CD Replay - Working With FSBOs -- An Untapped Market
(By Karen Deis)
Running Time: 90 Minutes
NAR statistics show that over 1/3 of all sellers will "try" to sell their
own home (without the use of a Realtor®) and about 20% of those people will be successful in doing
so. That means, you (and they) are losing 20% of the resale business!
Karen Deis, an expert in consumer-direct marketing, will share with you some of the techniques that she has used
to close a high percentage of FSBO clients.
Here's what you will learn:
Why you should market to FSBO SELLERS--and not buyers
FSBO Free Report Marketing
How to hold an effective FSBO seminar
Who should be in your FSBO realtor® referral network--it's not who you think
Value-added services you can offer FSBO sellers
What is a CD Replay?: A CD Rom Replay is simply a seminar put onto a CD. The CD is viewed on your computer and includes slides, audio and text.
Price: $75.00
CD Replay - Successful Home Buying Seminars Made Simple
(By Karen Deis)
Running Time: 60 Minutes
Look in any real estate magazine or newspaper--you will find homebuying seminars EVERYWHERE!
However, the problem is that while many have tried--only a few are successful in getting anyone to attend (in the first place) and even fewer loan originators are able to convert these leads into closed loans.
And, there is a very good reason for it too...
...no one has ever taught them how to create a successful seminar. What usually happens is someone says, "Let's put on a homebuying seminar" and everyone nods in agreement.
In Karen's 28 years in the mortgage business, the attendance at her homebuying seminars averaged 30 people per month--with some months averaging 50 people. Every seminar led to 3-5 closed loans per session.
So how did she do it? This online seminar (on seminars) will change your business forever and make you the local expert, once you know the components to giving a successful seminar.
Here's what you will learn:
The biggest mistakes everyone makes
5 Niche seminars that draw the biggest crowds
Alternative ideas if you are afraid to speak in public
How to create content for your seminars
Effective headlines and sample ads
How to get people to attend
How to follow up AFTER the event
Price: $75.00
Corp. Benefits Marketing Introductory Letter
(By Karen Deis)
Sample letter to corporations to solicit appointment for meeting with them. This is your opportunity to meet with company owner's and discuss expanding their employee benefits at NO FINANCIAL COST, and see if that would be of interest to them.
Price: $0.00
Credit Issues
Opt Out Postcard
(By Karen Deis)
This product contains a print-ready copy of the postcard (two on one page). Simply add your name, phone number and print. Dave takes an 8 ½ x 11 sheet of paper—60# cardstock (bright pink) and copies it on his copy machine. He prints two post cards on one page and then cuts the page in half—two marketing pieces for the price of one. Postage for the postcard is a first-class stamp.
The Opt-Out Postcard is emailed to you at the address you provide upon checkout. Your order confirmation will contain the link to download the material. If you haven't received your order confirmation containing the link within 24 hours, please check your spam folder. Call 1-800-535-3343 with any questions.
Price: $29.00
CD Replay - Everything You Need to Know About The New FACTA Act!
(By Leslie Petersen)
Running Time: 66 Minutes
Did you know that effective December 1, 2004, some major changes have been made to the FACTA
(Fair & Accurate Credit Transaction Act) rules and regulations?
This sounds like a really boring and dry topic; but we can assure you that Leslie Petersen has
a knack for giving you "just the facts" in a way that is easily understood and remembered.
Here's what you will learn:
Find out once and for all if you can give a copy of the credit report to your clients
New FRCA/FACTA Credit Score disclosures--Why, when and how!
Using new credit bureau requirements to your client's advantage
Mandates & Penalties for non-compliance
Using FACTA as a client counseling tool
BONUSES:
1. The Mortgage Loan Process Timeline--FCRA & FACTA
2. Notice of Action Taken Form
3. Credit Score Disclosure Form
To keep current with all the rules and regulations, along with an interpretation of how the changes can increase your business, subscribe to www.MortgageCurrentcy.com
Price: $75.00
The Big Score: Getting It and Keeping It
(By Linda Ferrari)
This book, THE BIG SCORE: Getting It and Keeping It, Buying Power For Life blows the lid off of the mysterious abyss known as the credit score industry. Linda’s tell-all book reveals the secrets to achieve and maintain strong credit scores restoring financial hope at a time when hope seemed so far away.
CD Replay - Down & Dirty ACT! Databasing for Dummies
(By David Jaffee)
Running Time: 60 Minutes
As a superstar loan originator, David closes an average of $100 million per year. Even when he
started his mortgage career, he realized the value of using a database right from the start. It simply began
with names, addresses and closing dates. However, as his business grew, so did his database. He is oneof the few
loan originators who has rebuilt his database not just once, but several times to effectively
David uses ACT! Database software but many of his
ideas can to incorporated into the system you are using now.
If your database contains just the basic
information to get you by, or you are in the beginning stages of building (or
rebuilding your database), then this is a seminar you need to view.
Here's what you
will learn:
Critical information fields to market effectivelyto you
View sample ACT! screens and data field
How to build an "Activity Series"
Why your database is your ONLY asset
What is a CD Replay?: A CD Rom Replay is simply a seminar put onto a CD. The CD is viewed on your computer and includes slides, audio and text.
Price: $75.00
CD Replay - Building Your Database... Your Only Real Asset in the Mortgage Business Today
(By Cindy Douglas)
Running Time: 62 Minutes
This seminar is recommended for managers, loan officers, assistants and team members with a working knowledge of database systems. During this power-packed teleseminar you will be exposed to several key concepts guaranteed to catapult your business to the next level.
You will learn:
Understanding the difference between contact management and database management
Leveraging your resources to get more business from fewer people
The power of building a long-term, cash-flow machine by transforming your "data" into an economic asset
Understanding the reasons for collecting the data in the first place and knowing what to do with it once you've got it
The difference between ACT! and Goldmine
When you understand and implement these powerful key concepts you are empowering yourself to create an extremely valuable asset while stimulating a substantial growth in your business. In this transitioning market, your contacts are priceless. Don't miss this opportunity to protect your most valuable asset. Follow these strategies… grow your business… strengthen your database… and you'll be building your retirement nest egg!
What is a CD Replay?: A CD Rom Replay is simply a seminar put onto a CD. The CD is viewed on your computer and includes slides, audio and text.
Price: $75.00
DVD's
Top Producer Training Course for Commercial Loans
(By Brian Peart)
This training program is based upon Brian Peart's full-day, live commercial mortgage training sesssion with 1 DVD - [Session #1 - The ABC's of Commercial Loans (2 hours & 55 minutes)] & [Session #2 - Proven Marketing Tactics on a Shoestring Budget (3 hours)].
The ABC's of Commercial Loans - Brian shares how to pre-qualify, the right questions to ask, how to calculate the important numbers like Debt Service Coverage, cash flow, ROI and more. He reveals commercial lending niches so you can confidently talk to anyone about commercial lending.
Proven Marketin Tactics on a Shoestring Budget - This includes a 3-hour DVD on how to implement many powerful new ways to capture commercial business. The good news is that most of the ideas require little to no cash outlay. (Note: Two of the ideas have never been publicly released!)
You will also receive:
Workbook (to accompany the DVD)
Fully illustrated training manual
CD with customizable marketing templates, sales forms and everything you need to build a thriving commercial business - quickly!
$399 - For Both Sessions!
Brian's product will be shipped in 2-3 business days, via UPS Standard Mail.
Price: $414.00
Email Marketing
E-Mail Marketing System For First-Time Homebuyers
(By Chip Cummings)
By: Chip Cummings,
Automatically answer many of the typical questions first-time homebuyers have--by using email and an auto-responder system. Have clients consider you as a "helpful" professional as opposed to a "pushy" loan officer.
This system includes:
1. Copy of Article Instructions on how to use auto-response messages
2. How to use "Pop-Up's" with your website
3. 7 Email reports answering first-time homebuyer questions about qualifying, credit, closing costs, mortgage program options, working with Realtors® or FSBO and locking in your interest rate.
4. Recommendation of auto-responder systems you can use.
When you order this system, it will be emailed to you.
This product is emailed to you at the address you provide upon checkout. This product will be emailed to you from Chip Cummings. If you haven't received the order within 48 hours, please check your spam folder. Call 1-800-535-3343 with any questions.
Price: $49.00
CD Replay - How The Mortgage Pro's Use E-mail Marketing To Grow Their Business
(By Ron Quintero)
Running Time: 69 Minutes
Here's what you will learn:
How Top Producers Use E-Mail to Increase Their Business
How to use "E-Newsletter Marketing" to
obtain leads
Effective Emailing Techniques to Realtors® and Financial Planners
How to Set up a e-mail marketing campaign
How to avoid "spamming" issues
How much does it cost and what's involved
What is a CD Replay?: A CD Rom Replay is simply a seminar put onto a CD. The CD is viewed on your computer and includes slides, audio and text.
Price: $75.00
Financial Advisor
CD Replay - Using Equity Management Strategies to Grow Your Business
(By Steven Marshall)
Running Time: 60 minutes
Unlike the traditional loan originator, Mortgage Planning is a holistic approach, which moves you from a commodity to a trusted advisor.
You might have read about "strategic equity" in the numerous mortgage publications. If you have been thinking about making the move from being a loan officer who just quotes rates to becoming an originator who clients, financial planners and CPA's rely on to show them how to use their mortgage as a wealth equity tool, then this is the seminar for you.
When you view this webcast, you will learn:
Simplified explanation of what wealth equity is all about
How the Internet is affecting your business.
Why quoting rates and programs is a dead-end street.
How to convert more prospects into closed loans using strategies other than rates.
How to effectively present a "mortgage" as a wealth-building tool.
How the rules of money have changed.
Why home equity is not the same as cash in the bank & how to explain it to your clients.
What is a CD Replay?: A CD Rom Replay is simply a seminar put onto a CD. The CD is viewed on your computer and includes slides, audio and text.
Price: $75.00
CD Replay - How to Read Tax Returns and Close More Loans
(By David Kuiper)
Running Time: 60 Minutes
With NoDoc and Limited Doc lenders falling off the face of the earth, you can no longer afford to let loans slip thru your fingers – or get rejected – just because your eyes glaze over when you read a 30-page tax return.
This seminar is about interpreting the income correctly and counting every dollar to make sure they qualify before you spend your time—and theirs. This seminar is about knowing what to ask for “ahead of time” so you’re not constantly asking the borrower for more information. Hey, even underwriters have trouble—so you really need to know your stuff.
Learn how to read income tax returns and how to work with underwriters to get more of your loans approved—and closed. Here’s what you will learn:
Reasons why you will need to submit tax returns to underwriting
How to find more income within your clients’ tax returns
How to complete a Tax Flow Worksheet
Which tax returns your should “read” first and which ones are worthless
How to explain your income analysis to an underwriter
Bonus: Download and print all tax returns so you can easily follow David as he explains each form and each timeline, what you can add to income and what you have to subtract.
Testimonials about this Seminar:
"It is the only course I have seen that will prepare you to talk to underwriters on their level. Since I took the course I find I can do a self employment income analysis in minutes. I can also find extra income I didn't know I could use before." ~ Jack Morgan, CMPS
This is an update to my previous testimonial..."By the way...BTW: I really have enjoyed your program on how to figure self employed income. I have trained two LO’s and a processor with it. I have also been able to go to bat with 3 underwriters and make my case. Thanks for making it available." ~ Jack Morgan
"I just went through your how to read tax returns and it is amazing, thank you!" ~ Joel Silberstein
What is a CD Replay?: A CD Rom Replay is simply a seminar put onto a CD. The CD is viewed on your computer and includes slides, audio and text.
Price: $75.00
Page 5 of the 1003
(By Karen Deis)
This product contains a ready-to-use copy of PAGE 5 of the 1003 in Word document format.
You might be saying to yourself, "What is Page 5 of the 1003?" According to Tim Braheem, he and his clients complete a "questionnaire" that he calls PAGE 5 OF THE LOAN APPLICATION. This powerful tool has shifted his business from GOOD to GREAT!
Page 5 of the 1003 is emailed to you at the address you provide upon checkout. Your order confirmation will contain the links to download the materials. If you haven't received your order confirmation containing the links within 24 hours, please check your spam folder. Call 1-800-535-3343 with any questions.
Price: $29.00
Financial Fitness Marketing System
(By Karen Deis)
The system includes:
An explanation of the "Financial Fitness Marketing System"
A cover letter to your client (Word document for editing)
Financial Fitness Form Questionnaire (Word document for editing)
Copy of Article from LoanOfficerMagazine.com
This unique marketing piece can be used to send to your clients at the end of the year or to new clients as an introductory piece establishing you as their mortgage doctor.
The Financial Fitness Marketing System contents are emailed to you at the address you provide upon checkout. Your order confirmation will contain the links to download the materials. If you haven't received your order confirmation containing the links within 24 hours, please check your spam folder. Call 1-800-535-3343 with any questions.
Price: $59.00
CD Replay - How to Corner Your Maket with Tax-Deferred, 1031 Exchanges
(By Brian Farley)
"Many streams make a river" and knowing how to
work with the 1031 Exchanges is one
niche market that will set you apart from all the
other loan originators in your market place.
As a company owner and superstar originator,
Brian Farley has built a successful business
based upon finding niche markets that very few
loan officers even know about. In fact, most
real estate agents and title reps aren't even
aware of 1031 exchanges and how lucrative this
business can be.
Here's what you will learn
Learn what properties qualify
What are the essential requirement for a Tax-Deferred Exchange
What is a "Qualified Intermediary"
How to develop a marketing plan
Price: $75.00
CD Replay - Finding Refi Business in a Non-Refi Market
(By Richard Payne)
Running Time: 60 Minutes
For a while there - refinance deals were like shooting fish in a barrel!
Regardless of interest rates, there are still plenty of opportunities to generate refinance business - but only if you know where to look and only if you know some of the issues consumers are faced with today.
Your future refi business offers enormous potential for you - not in spite of interest rates - but BECAUSE of them! Trillions of dollar of ARM's will be adjusting within the next few months (to next few years) - but there are other reasons why your past clients should refinance now.
Here's what you will learn:
7 reasons to refinance a mortgage
How to explain each scenario
How to identify refi candidates from your closed loan database
Marketing strategies to find new refi business
FREE BONUS:
7 Reasons to Refinance Now - Flyer
What is a CD Replay?: A CD Rom Replay is simply a seminar put onto a CD. The CD is viewed on your computer and includes slides, audio and text.
Price: $75.00
First Time Home Buyers
E-Mail Marketing System For First-Time Homebuyers
(By Chip Cummings)
By: Chip Cummings,
Automatically answer many of the typical questions first-time homebuyers have--by using email and an auto-responder system. Have clients consider you as a "helpful" professional as opposed to a "pushy" loan officer.
This system includes:
1. Copy of Article Instructions on how to use auto-response messages
2. How to use "Pop-Up's" with your website
3. 7 Email reports answering first-time homebuyer questions about qualifying, credit, closing costs, mortgage program options, working with Realtors® or FSBO and locking in your interest rate.
4. Recommendation of auto-responder systems you can use.
When you order this system, it will be emailed to you.
This product is emailed to you at the address you provide upon checkout. This product will be emailed to you from Chip Cummings. If you haven't received the order within 48 hours, please check your spam folder. Call 1-800-535-3343 with any questions.
Price: $49.00
Basic Apartment Marketing Kit
(By Karen Deis)
It has been tested and proven that you will get the biggest response from renters after they have received the 3rd mailing piece. That's why we have created a series of 3 postcards for you to mail. Simply add your name, phone number, download and print.
Three 5 X 7 sized postcards (emailed to you in Word format).
Front of the card printed with "attention-getting" headlines.
Back of card printed with "call to action" wording
Sample script to use for your pre-recorded message
Free coaching session to review your changes to the free report
Free report emailed to you in Word format (you can edit to fit your market)
Marketing Calendar on what to send during the months you aren't sending out postcards
The basic kit is emailed to you at the address you provide upon checkout. Your order confirmation will contain the link to download the material. If you haven't received your order confirmation containing the link within 24 hours, please check your spam folder. Call 1-800-535-3343 with any questions.
Price: $99.00
Complete 1st Time Homebuyer Marketing Kit
(By Mike Moffitt)
Recession-Proof Your Business!
First-time home buyers are a huge part of the home buying market — and according to predictions, will only be increasing over the next few years! These people are renters whose goal it is to own their own home.
They have no experience with home buying, mortgages or real estate agents. This group needs and wants your guidance. Increase your production volume and earn a VERY good income thru First-Time Home Buyer seminars.
This book is a detailed, step-by-step instruction on seminar preparation and registration; sample of seminar forms, marketing materials, follow up letters and scripts; database management techniques and the first-time home buyer seminar "speech."
With special bonus! Order this product and receive a PowerPoint CD of First-Time Home Buyer Seminar that you can use to put on your own event AND Mike's Audio CD "How to Hold Successful First-Time Home Buyer Seminars"!
Combo Pak (See Below)
Price: $211.00
Complete Apartment Complex Marketing Kit
(By Karen Deis)
For further information on Karen Deis' Consumer-Direct Marketing Kits (4 available in all), and to listen to an audio clip from this marketing kit, visit www.Consumer-Direct-Marketing.com
This system includes an audio CD, disk and camera-ready copies showing you how to market to first-time home buyers using a series of postcards, free reports and scripts to get the customer to call you FIRST - you can be the referring source for your real estate agents who specialize in working with first-time home buyers. When you purchase this system, you will receive:
How to obtain apartment complex addresses without spending a ton of money
Sample postcards mailed twice per year to generate leads
Sample renter's report (on CD so you may edit it)
Sample call back scripts
Audio CD explaining how to use the entire system
Bonus - How to hold effective seminars - sample ads and audio CD
If the
thought of marketing to first-time homebuyers has ever
crossed your mind, then this On-line Training Course is
for you. It has been predicted that in the next 5 years, 37% of the home-buying public will fall into this category. And, a majority of them will rent an apartment before buying their first home.
Here's what you will learn:
How to set up a marketing plan that you can use FOREVER!
How to identify the best apartment complexes
Why, during certain times of the year, are direct mailings more effective?
How to follow up with free reports and scripts
How to attract people to your first-time home buying seminars
What is a CD Replay?: A CD Rom Replay is simply a seminar put onto a CD. The CD is viewed on your computer and includes slides, audio and text.
Combo Pak (See Below)
Price: $75.00
Combo Pak - Apartment Complex Marketing Kit & CD Replay
(By Karen Deis)
Puchase both and save!
Includes:
Complete Apartment Complex Marketing Kit (see description above)
CD Replay - Marketing to Apartment Complexes
Price: $244.00
CD Replay - Recession-Proof Your Business: Successful Homebuyer Seminars That Work
(By Mike Moffitt)
Running Time: 90 Minutes
Mike specializes in holding
successful seminars for first-time homebuyers. But you can copy the
techniques that he uses to get people to attend (in the first place) and his outline of key points you need to address when holding the seminar. His ideas translate into any type of seminar - whether it's new construction, FSBO or sub-prime lending. His unique REALTOR® referral program will have real estate agents dying to do business with you because of the huge number of leads you will gain thru these seminars.
What is a CD Replay?: A CD Rom Replay is simply a seminar put onto a CD. The CD is viewed on your computer and includes slides, audio and text.
Combo Pak (See Below)
Price: $75.00
Combo Pak - Complete 1st Time Homebuyer Marketing Kit & CD Replay
(By Mike Moffitt)
Save when you purchase both
Includes:
Complete 1st Time Homebuyer Marketing Kit
CD Replay - Recession-Proof Your Business: Successful Homebuyer Seminars That Work
Price: $264.00
Check List: Finding the Right Home For You! Needs & Wants Checklist.
(By Mike Moffitt)
This FREE marketing piece is especially useful for 1st time homebuyers. Use as an additional mailing piece. Give to clients who are looking for a home. Provide to seminar attendees. Mike Moffitt (a loan officer specializing in working with 1st time homebuyers) has provided this 4-page checklist that once it's completed, you can give to the real estate agent YOU recommend they work with.
Price: $0.00
Free Reports
Free Report: The Mistakes People Make Shopping for a Mortgage!
(By Karen Deis)
If you would like to provide a free report (without ordering the Free Report Marketing System) to your prospects, this is the report for you.
No need for multiple reports. It's generic in nature and covers almost every possible scenario in just one report. It contains information about the difference between a pre-qual and pre-approval; what to do if credit scores are low; the difference between a mortgage broker/banker and the banks; how to find down payment and closing cost money; why they need to rely on you to recommend a real estate agent, etc. It's in a word document format that you can easily edit and add your contact information to.
The Free Report is emailed to you at the address you provide upon checkout. Your order confirmation will contain the link to download the material. If you haven't received your order confirmation containing the link within 24 hours, please check your spam folder. Call 1-800-535-3343 with any questions.
Price: $29.00
Free Report - Mistakes Home Buyers Make Buying or Refinancing (English & Spanish Versions)
People are concerned about how much money they will need to allocate from their paycheck for a house payment. This article includes an ad that attracts 1st time homebuyers and renters; a renter's free report you can download and use (7 pages) and an easy system to generate leads from this huge, niche market.
Best of all, this product contains not only the English version of the free report, but a translated, Spanish version of the free report as well.
The Free Reports are emailed to you at the address you provide upon checkout. Your order confirmation will contain the link to download the material. If you haven't received your order confirmation containing the link within 24 hours, please check your spam folder. Call 1-800-535-3343 with any questions.
Price: $49.00
Ten Things You Need to Know
(By Robert Williamson)
Purchase the FREE REPORT "Ten Things You Need to Know Before You Buy a Home" for only $49!
Ten Things You Need to Know Before You Buy a Home. Bob Williamson has written a 12-page report that you can use to generate homebuyer leads and establish your credibility with buyers - not just as a mortgage lender, but also as a resource for learning how to negotiate the lowest possible price for the home they buy. The package includes:
The 12-page report, Ten Things You Need to Know Before You Buy a Home
A reprint of Bob's article, "The Difference Between Hype and Performance -- How to Help Your Clients Negotiate the Lowest Possible Price for the Home They Buy"
A Sample Ad you can run in a real estate magazine or the real estate classified section of your local paper to generate the prospective homebuyer leads.
Topics covered in the 12-page report include:
Know the Neighborhood - Know the Market
Know the Difference Between What You Want and What You Need
Know Your Buying Power - Take Appropriate Steps to Strengthen Your Negotiating Position
Understand the Role of Realtors® - What They Will Do for Your and What They Won't Do
Put Time on Your Side
Fall in Love with a Person, Not a House
How to Look at Homes - What to Ask, What to Say
How to Make an Offer
You Get What You Negotiate
What to Do If You Have a Home to Sell
When you purchase the FREE REPORT (and bonus sample ad), it will be e-mailed to you so you can edit to include your name, company name, and contact information. Feel free to make any changes to the report (itself) as well.
If you would like read the published article associated with this product from LoanOfficerMagazine.com, click on the "Full Description" link: [Full
Description]
Price: $49.00
Management
Management Series - 2 CD Replay Special
(By Leslie Petersen)
Save 30% when you order 2 courses in CD Replay format!
(What is a CD Replay?: A CD Rom Replay is simply a seminar put onto a CD. The CD is viewed on your computer and includes slides, audio and text.)
Here is what you get:
Designing Easy & Effective Training Systems for your Office [Detailed Description]
How to Manage Conflict...Without Losing Co-Workers, Clients or Sleep [Detailed Description]
To keep current with all the rules and regulations, along with an interpretation of how the changes can increase your business, subscribe to www.MortgageCurrentcy.com
Price: $105.00
CD Replay - Designing Easy & Effective Training Systems for your Office
(By Leslie Petersen)
Running Time: 60 Minutes
What we really do in the mortgage business is "educate". We educate our customers, our underwriters, our Realtors® and referrals partners.
So why don't we educate our employees on a regular basis?
Training your staff is one of the most important things you need to do to build a great team or a fantastic company. However, there never seems to be enough time in the day, does there?
One of the problems we have heard over and over again is "Just where do I start?" or "We had a training meeting scheduled but things got so hectic that day, that we cancelled the meeting".
It doesn't have to be that way. If you are truly committed to provide training, on a regular basis for your staff, Leslie Petersen is just the person to help you.
When you view this online training seminar, you will learn:
How to determine if your staff EVEN needs training
Using outside resources to provide free training
How to develop an easy training manual
How to keep the training going on a regular basis
Developing a "Resource" Library
Working with your employees as "presenters"
Suggested topics that can be taught by your Affiliates
Leslie shares with you, step-by-step, how to create your very own, customized training calendar. Your end result is happier employees and customers!
What is a CD Replay?: A CD Rom Replay is simply a seminar put onto a CD. The CD is viewed on your computer and includes slides, audio and text.
To keep current with all the rules and regulations, along with an interpretation of how the changes can increase your business, subscribe to www.MortgageCurrentcy.com
Price: $75.00
CD Replay - How to Manage Conflict...Without Losing Co-Workers, Clients or Sleep
(By Rhoberta Shaler)
Running Time: 60 Minutes
What its all about: Did you know that as a manager, 42% of your energy is spent dealing with conflict at work? When someone upsets you, irritates you, or disrupts your office, do you feel comfortable, competent and confident to address it?
Conflict is VERY expensive--both financially and emotionally. Learn how to:
Overcome Reluctance to manage conflict
Clarify expectations of yourself and others
Know when to hold 'em--know when to fold 'em
Language the promotes cooperation and collaboration
Eliminate your resistance to taking a stand for what is important to you
Dr. Shaller has spent over 35 years teaching, coaching and motivating people from the classroom to the boardroom where she leads people to examine their lives, uncover their dreams, define their values and develop the careers and relationships they want.
What is a CD Replay?: A CD Rom Replay is simply a seminar put onto a CD. The CD is viewed on your computer and includes slides, audio and text.
Price: $75.00
CD-Replay: Resistant to Assistants? 33 Jobs They Can Do For You Now!
(By Mike Moffitt)
Running Time: 65 Minutes
Would you pay someone $280 per month to free up 20 hours of your time? Just think of what you could accomplish if you had 20 more hours a month to market, take loan apps and spend time with your family!
Regardless if you think you can afford it, not having an assistant actually costs you money (and time) and when you view this seminar, Mike Moffitt will show you exactly why working with an assistant can take your business to the next level.
When you view this webcast, you will learn:
When it's absolutely, positively necessary to hire an assistant.
Essential questions to ask before you hire someone.
How to hire for "attitude" and train for "skill".
How to make the best use of your assistant's time.
What is a CD Replay?: A CD Rom Replay is simply a seminar put onto a CD. The CD is viewed on your computer and includes slides, audio and text.
Price: $75.00
Media Marketing
Advertorials/Client Flyers
(By Dan Poulos)
17 Advertorials by Danny Poulos
This product includes 17 mortgage advertorials, in Word document format. They are ready for you to fill in your name, and contact information as well as include your photo. Several of the advertorials allow you to "quote" affinity partners within the marketing piece.
In addition to the 17 advertorials, you will receive a marketing and instruction form describing the content, who you should market to and where you should advertise to get the biggest bang for your buck.
You also receive the copyrights to reprint in your name!
Advertorial Headlines and short description of content you will receive are:
Newly single? Dealing with the Debt Dilemma (divorce issues)
Hey...Your Mortgage...Fix It! (Problem with increasing rates on ARMs)
To Escrow or Not to Escrow (Problem with including insurance in payment)
It's Not Too Late...To Consolidate (Problems with increasing credit card payments & rates on HELOC's)
No Closing Costs? Don't Believe the Hype. (Sells against the "no closing cost" loans)
Internet Mortgage Deals! You can check-in, but you can't check out! (How your name gets sold as a lead 35 times)
Mortgaging for Wealth (Using equity as a financial planning tool)
Disaster Preparations for Your Mortgage (Using equity as a financial planning tool)
Exotic Mortgage...Pros and Con Men (Problems with unique mortgage programs)
The 1% Mortgage...Available by Prescription Only! (Option Arm not for everyone)
Secrets of Credit Scoring Revealed (Answers typical questions about credit scoring)
Mortgage Trolling: Don't Get Caught! (Warns against deals too good to be true)
"Turbo Loan" Reaches the U.S. Mortgage Market (Explains why to avoid expensive software systems to prepay your mortgage)
Don't Rush into a Reverse Mortgage (Why clients need to check out all options if considering reverse mortgages)
Mind Your Mortgage: The Biweekly Rip-off (Details why biweekly payment are not as good as advertised. Detailed example included)
Borrowers Beware: Mind Your Mortgage (Why clients need a yearly review of their mortgage and finances)
Mortgage Hunting Season Open (Talks about ARM payments increasing and to stay away from high-pressure loan officers trying to get you to refi with their company)
CD Replay - Flex Your Marketing Muscle by Working With the Media
(By Karen Deis)
Running Time: 65 Minutes
Karen Deis, President, Foundation Marketing, Inc. was in the mortgage industry for 28 years;
she was considered the "local mortgage expert" in her area--getting free publicity, doing news broadcasts for local
radio and TV shows and even hosting her own radio program.
As your marketing dollars shrink and you are looking for new clients, working with the media,
on different levels, can present great opportunities for you. Making friends with the media is the equivalent of
working with other affinity sources (such as CPA's and Financial Planners). However, you will reach tens of
thousands--if not millions of more people--if you do it right!
When you view this On-line Training Course, you will learn:
An easy formula for creating free publicity any time you want to
How to submit articles to newspapers and magazines that are guaranteed to get published
Where to find content
3 different ways to become a media star on Radio and TV
Listen to a sample radio show
View samples of press releases, articles and advertorials and learn how they are
created
How to find the responsive reporters and journalists
This is one On-line Training Course you won't want to miss--even if you don't want to become
known as the "Mortgage Rock Star" in your community right now--because you may just have to work with the media
sometime in your career.
What is a CD Replay?: A CD Rom Replay is simply a seminar put onto a CD. The CD is viewed on your computer and includes slides, audio and text.
Price: $75.00
Mortgage Books
Million Dollar Marketing on a Tiny Budget - Ebook
(By Karen Deis)
Listen to Audio Intro
by Karen Deis
69-Page E-Book with 31 Marketing Tactics by 23 Sales Gurus
Why is this e-book different and unique? You will find 31 distinct and unique ideas created by 23 different originators, marketing experts and trainers who practice what they preach. Plus...
Links to the websites recommended by the authors.
Authors provide their email address so you can contact them directly.
Best of all, you get the estimated cost for each marketing campaign.
No shipping expense because you download to your computer & print.
This product will be emailed directly to the email address you provide on the order form. If you haven't received an email containing your e-book after 1 hour, please contact our office at 1-800-535-3343 so we can verify the e-mail address that it was sent to.
Testimonial:
"If you want to grow your mortage business, there's no better investment you can make than this little book, so filled with good ideas it almost bursts. ~ Harry Beckwith & Christine Clifford-Beckwith, CSP
"I have read the ebook twice now and each time I am excited about all of the ideas. I have been making notes and I am going to narrow my choices down to two. Once I have implemented them I will shoot you another email and let you know how things went. Until then keep up the good work." ~ Chad Ward, Eagle Mortgage
Price: $27.00
Stilettos in a Loafer World: Mortgage Women Who Walk Their Talk
(By Karen Deis)
Why a book about women in the mortgage industry? It's about inspiring other women to understand the power they have to earn more money. It's about sharing their stories and how they became super stars in spite of all odds. It's about understanding the power women have financially, emotionally and instinctively. It's about recognizing more successful women in the loan business.
What do you say when someone asks what are your interest rates? Why not show them the "net-effective interest rate and payment" instead?
Copy of the article explaining the net effective payment concept. Includes 8 1/2 ways to use it in marketing to clients, real estate agents, builders and affinity partners.
After-Tax Interest Rate & Payment Chart for Married - Filing Jointly returns. Rates range from 5% to 9%.
After-Tax Interest Rate & Payment Chart for Single Filing returns. Rates range from 5% to 9%.
This product is emailed to you at the address you provide upon checkout. Your order confirmation will contain the link to download the material. If you haven't received your order confirmation containing the link within 24 hours, please check your spam folder. Call 1-800-535-3343 with any questions.
Price: $49.00
Niche Marketing
Real Estate Investors Forum Kit + Bonus CD Replay
(By Tom Ninness)
Cash in on an exciting new concept called Real Estate Investment Forums. It's a system on how to set yourself up as the catalyst for creating a real estate investment club in your area.
A real estate investment club is a group of people who com together to learn about investing in rental units, apartments, commercial building or even land development. With you taking charge and co-ordinating speakers, meetings and topics, you will set yourself up as the expert and opportunities for more business.
The Real Estate Investment Forum Kit has been created by Tom Ninness, Cherry Creek Mortgage, who developed this system over several years and includes step-by-step instructions, CDs, marketing materials, checklists, meeting ideas, building your network and much more.
Here's what's included in your suitecase (yes, you get everything - and we mean everything, including a suitcase to easily carry from meeting to meeting, that you need to start our own REIF Club).
CD and Binder - with Checklists, Policies & Procedures, Working with Sponsors, Sample Ads, Brochures, Topic Ideas, Database Tips, etc.
Software CD - Investment Advantage designed to match and track real estate investment clients.
Audio CD & Workbook - By Tom Ninness on how to get started and give powerful presentations.
PowerPoint CD - "Creating Wealth Through Real Estate" workshop with powerpoint presentation that you can duplicate and use for your own presentations (Audio CD reviews exactly what to say).
Supplies - High quality plastic holders for signs, brochures, business cards, name tags, special pens and much more.
Coaching - 2 hours of free coaching is included when you purchase the kit (a value of $300).
FREE BONUS: Purchase this kit and you will also receive a copy of Tom Ninness' CD Replay "How to Create Your Own Real Estate Investors Forum" - a value of $69.
Price: $824.00
CD Replay - Serving Those Who Serve: How to Work with the Military Niche Market!
(By Louise Thaxton)
Running Time: 40 Minutes
You don't need to work near a military base to work with veterans and military personnel! They live everywhere in this great country of ours and it's just like any other niche, it's critical that you have a strategy and systems in place when (and if you decide to) working with veterans!
Team Thaxton has created the H.E.A.R.T. system which serves as a guideline for every military person she works with.
H - Honor
E - Engage
A - Above & Beyond
R - Raving Fans
T - Trust
Here's what you'll learn:
Why you should consider VA mortgage options
How to partner with real estate agents
What a "Mortgage Strategy Session" is all about
Why a VA loan is not always the best option
How to setup a Client Care System for everyone in your office to follow
FREE BONUS:
Client Care Action List: 70-step system to ensure Raving Fans
What is a CD Replay?: A CD Rom Replay is simply a seminar put onto a CD. The CD is viewed on your computer and includes slides, audio and text.
Price: $75.00
Great Marketing Ideas Series - 2 CD Replay Special
(By Doug Smith)
Save 30% when you order 2 courses in CD Replay format!
(What is a CD Replay?: A CD Rom Replay is simply a seminar put onto a CD. The CD is viewed on your computer and includes slides, audio and text.)
With traditional sub-prime lenders vaporizing into thin air, you may need an alternative to help clients and prospects who are having trouble qualifying under the stricter guidelines.
Hard Money loans may BE the difference in helping your past clients or getting those deals in your pipeline closed.
When you attend this online seminar, you will learn:
What is Hard Money Lending?
Which LTVs and Property Types are acceptable?
How are the loan underwritten?
How the pricing works.
How to find Hard Money loans.
How to make money in this niche market.
What is a CD Replay?: A CD Rom Replay is simply a seminar put onto a CD. The CD is viewed on your computer and includes slides, audio and text.
Price: $75.00
CD Replay - 800 Number Marketing on Steroids! Capturing Leads that Other People Miss.
(By Tom Ninness)
Running Time: 40 Minutes
1-800 Call Capture has been around for a long time. Traditionally, it has been used to help real estate agents market their listings. It has been used for free report marketing as well.
But, did you know that there are other ways to generate leads using 1-800 technology?
When you attend this online seminar, you will learn:
1-800 number & call-capture basics.
How to generate leads from niche markets that you never thought about.
How to create effective pre-recorded messages to get people to leave their name.
Reasons why your 1-800 marketing could fail.
Why you need to setup a system to track your leads.
FREE BONUSES:
Sample headlines to attract niche prospects.
Daily activity tracker.
Success scripts - cross selling services.
What is a CD Replay?: A CD Rom Replay is simply a seminar put onto a CD. The CD is viewed on your computer and includes slides, audio and text.
Price: $75.00
Marketing To Divorce Attorneys System
(By Craig Strent)
Have you ever though about working with Divorce Attorneys? This is one niche market that is recession-proof! Couples are going to get divorced - regardless of the interest rate or what direction real estate prices are headed.
This marketing system includes:
Brochure entitled "Mortgage Solutions for Separated & Divorced Individuals".
Articles to send to divorcing clients and attorneys.
When a Marriage Ends, Tax Planning Doesn't. (Copy of an article from the Washington Post and written by Benny L. Kass)
When a Marriage Ends - What Happens to the House & Mortgage? (Written by Craig Strent)
3 Letters to solicit divorcing client referrals.
Schedule of when to mail each piece.
Copy of the article that corresponds to the product, "Working the Divorce Attorney Angle - Interview with Craig Strent".
The Marketing to Divorce Attorneys system is emailed to you at the address you provide upon checkout. Your order confirmation will contain the link to download the material. [Full
Description]
Price: $69.00
Million Dollar Marketing on a Tiny Budget - Ebook
(By Karen Deis)
Listen to Audio Intro
by Karen Deis
69-Page E-Book with 31 Marketing Tactics by 23 Sales Gurus
Why is this e-book different and unique? You will find 31 distinct and unique ideas created by 23 different originators, marketing experts and trainers who practice what they preach. Plus...
Links to the websites recommended by the authors.
Authors provide their email address so you can contact them directly.
Best of all, you get the estimated cost for each marketing campaign.
No shipping expense because you download to your computer & print.
This product will be emailed directly to the email address you provide on the order form. If you haven't received an email containing your e-book after 1 hour, please contact our office at 1-800-535-3343 so we can verify the e-mail address that it was sent to.
Testimonial:
"If you want to grow your mortage business, there's no better investment you can make than this little book, so filled with good ideas it almost bursts. ~ Harry Beckwith & Christine Clifford-Beckwith, CSP
"I have read the ebook twice now and each time I am excited about all of the ideas. I have been making notes and I am going to narrow my choices down to two. Once I have implemented them I will shoot you another email and let you know how things went. Until then keep up the good work." ~ Chad Ward, Eagle Mortgage
Price: $27.00
CD Replay - How to Market to the Generation X Homebuyer
(By Gee Dunsten)
Running Time: 60 Minutes
Generation X represents the fastest growing segment of homebuyers that this country has seen since the baby boomer generation. Loan officers and real estate agents who can "deliver" information and service in a way that taps into their buying habits, will find plenty of business. But, only if you know what their "hot buttons" are!
Here's what you will learn:
Characteristics of Generation Xers
Why traditional marketing methods don't work for Gen X Buyers
The role technology plays in your marketing efforts
What types of loans and homes they are looking for now
What is a CD Replay?: A CD Rom Replay is simply a seminar put onto a CD. The CD is viewed on your computer and includes slides, audio and text.
Price: $75.00
CD Replay - Finding Refi Business in a Non-Refi Market
(By Richard Payne)
Running Time: 60 Minutes
For a while there - refinance deals were like shooting fish in a barrel!
Regardless of interest rates, there are still plenty of opportunities to generate refinance business - but only if you know where to look and only if you know some of the issues consumers are faced with today.
Your future refi business offers enormous potential for you - not in spite of interest rates - but BECAUSE of them! Trillions of dollar of ARM's will be adjusting within the next few months (to next few years) - but there are other reasons why your past clients should refinance now.
Here's what you will learn:
7 reasons to refinance a mortgage
How to explain each scenario
How to identify refi candidates from your closed loan database
Marketing strategies to find new refi business
FREE BONUS:
7 Reasons to Refinance Now - Flyer
What is a CD Replay?: A CD Rom Replay is simply a seminar put onto a CD. The CD is viewed on your computer and includes slides, audio and text.
Price: $75.00
CD Replay - What Women Want When Shopping for a Mortgage!
(By Rachel Bondi)
Running Time: 43 Minutes
Are you missing the boat when it comes to marketing to women—Do you know how they make the decision to do business with you? Since women influence the buying decision over 80 per cent of the time, Rachel Bondi, CitiPacific Mortgage and author of The Wealth Gap, will share how and why it's absolutely critical to know what women want!
When you view this webcast, you will learn:
How women choose a loan officer
What women need to know during the processing of the loan
The unique needs of women buying or refinancing homes
Why it's critical for women to buy a home and investment property
How to market to women
What is a CD Replay?: A CD Rom Replay is simply a seminar put onto a CD. The CD is viewed on your computer and includes slides, audio and text.
Price: $75.00
Stilettos in a Loafer World: Mortgage Women Who Walk Their Talk
(By Karen Deis)
Why a book about women in the mortgage industry? It's about inspiring other women to understand the power they have to earn more money. It's about sharing their stories and how they became super stars in spite of all odds. It's about understanding the power women have financially, emotionally and instinctively. It's about recognizing more successful women in the loan business.
CD Replay - 6 Low Cost Client Retention Strategies
(By Karen Deis)
Everyone and their brother (or sister) is out to take your past clients "away" from you...
Financial Planners and Insurance Agents are providing mortgage loans,
Airlines are awarding frequent flier miles,
Home improvement companies have mortgage kiosks in the kitchen and bath department,
...Wal-Mart is knocking at your door!
Asking for referrals or sending a post card every month is simply not good enough any more. Karen Deis shares with you an on-going marketing plan with 6 easy to implement ideas, to keep in touch with past clients by offering them valuable information along the way. "Buying Brain Cells" is the name of the game--so when your customers, family and friends hear the word "mortgage", they think of YOU. Even if you have not marketed to your database in the past, it's never too late to start!
Here's what you will learn:
Low-Cost strategies to implement immediately after closing
What to do if you have not marketed to your closed loan database in the past
How to work with Real Estate Agents as part of your past client tactics
How to hold a seminar for your past clients only
FREE Bonus - Financial Fitness Form - Marketing form to send to your clients on a annual basis to help them evaluate how to use their mortgage as a financial planning tool.
Price: $75.00
Reinvent Your Business & Your Mind Set
(By Tom Ward)
Tom Ward introduces consumer direct strategies and the 10-10-10 SolutionTM for Owners, Managers & Originators. Included are workbooks, CDs and bonus DVDs.
Topics covered include:
The 10-10-10 SolutionTM
What business are we in?
Managing life events.
The importance of touches.
The in-depth mortgage checkup.
Permission marketing.
The Consumers' Stragegic Timeline.
Rate shopping strategies when talking with prospects.
The Multimedia Study Kit includes:
2 Multimedia PC CDs
2 Audio CDs
Bonus: 3+ Hours on DVD
Price: $515.00
Breaking the 40 Million Dollar Barrier
(By Bliss Sawyer)
You can break the $40 Million Dollar Barrier if you have the right training and tools.
Updated and Expanded for 2007! Don't waste hours looking for new marketing approaches! Bliss Sawyer has done it for you with Breaking the 40 Million Dollar Barrier. This binder is filled with letters, forms, and hundreds of ideas to help you increase production. Also included is a CD with the letters, forms, reports and scripts in a Microsoft format. All you have to do is pop it into your computer, change the names and watch your pipeline explode!
Breaking the 40 Million Dollar Barrier covers topics like:
Branding yourself - creating a powerful reputation.
Successful mailings - what to add to get it read and kept.
Finding new clients.
Taking the client from prequal to application.
Getting additional loans from your current pipeline.
Creating a goldmine from past clients.
Increasing Realtor® business.
The included CD equips you with letters, free reports, phone scripts, surveys, and tracking forms that are ready for you to use right away or customize. 1-hour of free phone coaching is also provided.
The ability to use the CMPS® and Certified Mortgage Planning SpecialistTM marks and logos on your website, stationery and business cards.
Marketing Kit with 25 marketing documents you create with just one click complete with your photo, contact information and company logo.
PowerPoint presentations that can be used with consumers, real estate investors, builders, Realtors® and financial planners.
Pre-approved templates for you to give continuing education workshops to Certified Financial Planners.
ARM PlannerTM Spreadsheets (Mortgage Coach Users Only) - 15 Excel Spreadsheets and a 90-minute audio/visual tutorial on how to use the spreadsheets.
Price: $1426.00
Loan Officer Business Plan in a Can
(By Steve Probst)
If you have encountered problems in creating past business plans, this is an easy, practical and economical way to get started on creating a living-and-breathing business plan that will work for you year after year.
It contains an interactive CD with printable workbook and Audio Tutorial to assist you in developing and customizing your very own businessp plan, marketing plan and life plan.
Audio CD walks you thru each section of the workbook.
CD-Rom offers practical advice.
Exclusively created for Loan Originators.
1-Hour Free Coaching.
It's difficult to find your way without a map. It's even harder to succeed without a business plan. Best of all, you don't have to go it alone because of the extra benefit of our years of experience in business planning for the mortgage industry.
Price: $214.00
CD Replay - Building a Brand Called YOU: The Power of the First Impression
(By David Kuiper)
Running Time: 62 Minutes
Everybody talks about it-but only a handful of mortgage loan originators have truly turned themselves into a "brand". Branding in the market place is very similar to branding cows on the ranch. It should be designed to differentiate your cow from all the other cattle on the range. According to Al Reis, a Marketing Guru, "branding is the method designed to pre-sell your services to the client-it's simply the most efficient way to sell."
David Kuiper IS one of those mortgage origin ators who has taken "branding" to an art form. He is known throu ghout the industry as THE expert in building a personal brandin g platform. When you log on to this seminar, he will focus on how to begin your very own branding process with the power of the FIRST IMPRESSION.
When you view this webcast, you will learn:
How the "Power of the First Impression" affects your business
Learn how to "set the stage" for your "performance"
How to design a world-class, customer experience they won't forget
Learn how to get more referrals from the people you meet
How to utilize technology to leverage your brand and keep it alive
Learn exactly what David does to set himself apart from his competitors
How to own the word"mortgage"in the eyes of your prospects and clients
FREE BONUSES:
"Office Makeover Checklist" (Ideas on how to set up your office for an out standing customer experience)
"Annual Client Marketing Calendar" (Practical ideas- what to send to your past clients-that won't cost you a lot of money either!)
What is a CD Replay?: A CD Rom Replay is simply a seminar put onto a CD. The CD is viewed on your computer and includes slides, audio and text.
Price: $75.00
CD Replay - What Women Want When Shopping for a Mortgage!
(By Rachel Bondi)
Running Time: 43 Minutes
Are you missing the boat when it comes to marketing to women—Do you know how they make the decision to do business with you? Since women influence the buying decision over 80 per cent of the time, Rachel Bondi, CitiPacific Mortgage and author of The Wealth Gap, will share how and why it's absolutely critical to know what women want!
When you view this webcast, you will learn:
How women choose a loan officer
What women need to know during the processing of the loan
The unique needs of women buying or refinancing homes
Why it's critical for women to buy a home and investment property
How to market to women
What is a CD Replay?: A CD Rom Replay is simply a seminar put onto a CD. The CD is viewed on your computer and includes slides, audio and text.
Price: $75.00
CD-Replay: Resistant to Assistants? 33 Jobs They Can Do For You Now!
(By Mike Moffitt)
Running Time: 65 Minutes
Would you pay someone $280 per month to free up 20 hours of your time? Just think of what you could accomplish if you had 20 more hours a month to market, take loan apps and spend time with your family!
Regardless if you think you can afford it, not having an assistant actually costs you money (and time) and when you view this seminar, Mike Moffitt will show you exactly why working with an assistant can take your business to the next level.
When you view this webcast, you will learn:
When it's absolutely, positively necessary to hire an assistant.
Essential questions to ask before you hire someone.
How to hire for "attitude" and train for "skill".
How to make the best use of your assistant's time.
What is a CD Replay?: A CD Rom Replay is simply a seminar put onto a CD. The CD is viewed on your computer and includes slides, audio and text.
Price: $75.00
CD Replay - How to Get Business Now!
(By Brett Figueroa)
Running Time: 38 Minutes
As little as a year ago, you could be out of town, asleep or even dead and still get deals. The fact is that there are still lots of deals out there...yet you MUST roll up your sleeves and be more tenacious than ever.
In case you did not realize it, all of the tools you need are available to you right now...but the problem is that most people don't know how to use them - and why! Would it make a difference in your business if you knew? The first thing you must do is make a flat-out decision that you are willing to roll up your sleeves and get busy!
When you view this webcast, you will learn:
How to commit to becoming more
How to notice opportunities EVERYWHERE
Why you need to extend your marketplace opportunities
What all successful loan officers have in common
How to take responsibility to become all that you can be
What is a CD Replay?: A CD Rom Replay is simply a seminar put onto a CD. The CD is viewed on your computer and includes slides, audio and text.
Price: $75.00
ICanPlan.Biz: Virtual Business Planning Web-Tool For Mortgage Leaders
CD Replay - Blogging for Mortgages: Why Consider a Blog as Part of Your Marketing Strategy!
(By Dan Green)
Running Time: 35 Minutes
Joe Loan Officer:"What's all of this talk about blogging? I've never heard of anyone using a blog to attract business and close loans, have you!"
Mary Loan Officer:"Gotta be some new fangled gimmick, right?"
Dan Green:"Nope! In fact my blog was able to attract enough prospects to close almost HALF of my $40M in annual loan production - or $16 million in funded loans - from leads generated from my site."
Blogs can be found everywhere, but blogging is unique in the mortgage industry and Dan Green has mastered the art form. He will share both his strategies and mistakes - and why blogging is the next big thing in the business today.
When you view this webcast, you will learn:
Should you have a blog site?
What the difference between an effective blog and one that does not work?
Where you can find content?
How much time is involved each day?
How you can track the leads from your blog?
How "tech-savvy" do you really need to be?
How to promote your blog - both online and to the media!
FREE BONUSES:
7 Templates to Create Effective Content.
What is a CD Replay?: A CD Rom Replay is simply a seminar put onto a CD. The CD is viewed on your computer and includes slides, audio and text.
Price: $75.00
Realtor® Newsletters
Realtor®/Builder Marketing
Realtor® Direct Marketing: 12-Letters in 47-Days System
(By Tyler Ford)
Looking for an easy way to get Realtors® referrals without having to step foot in a real estate office? Tyler Ford, superstar originator has created a series of 12 letters that prove you don't have to spend a lot of money or time marketing to real estate agents - yet get spectacular results. It's a system he uses to generate homebuyer referrals from Realtors® - which he has created for you.
Follow this system - and duplicate his success.
Here's what you will get via email (the links for all the marketing pieces below, will be listed with your receipt that is emailed to you):
Interview with Tyler Ford about how he created the system.
Mailing Calendar with instructions on how to personalize each letter.
12 Letters (Setup so you can personalize)
Introduction Letter
Company Information Letter
Steps to Buying a Home Letter
Corresponding Flyer "Steps to Buying a Home"
How to Select the Right Mortgage Letter
Contract of Service Flyer
Loan Packet Letter
Cookie Letter
Website Letter
Down Payment Letter
Back-up Lender Letter
Client Testimonial Letter
Firecracker Letter
This marketing system is emailed to you at the address you provide upon checkout. Your order confirmation will contain the link to download the materials. If you haven't received your order confirmation containing the link within 24 hours, please check your spam folder. Call 1-800-535-3343 with any questions.
About the author, Tyler Ford: In the mortgage business since 1999, Tyler had been a real estate investor before becoming a loan originator and even though he knew quite a few real estate agents, they hesitated giving him referrals. He created a letter-writing campaign and targeted list of real estate agents, and in his first year in the mortgage business, closed $40M - most of it purchase transactions in the Tucson area.
TESTIMONIAL:
Hello Tyler, Just wanted to follow up with you and let you know some of the success I have had with your letter program. I sent only 4 letters to over 230 realtors and I recieved at least a prequal from over 6 realtors. I am going to finish the campaign and expand it to many more realtors in our state. Did you hand write the envelopes? ~ Michael Spadaccino
CD Replay - Inside Secrets of a Great Listing Presentation
(By Marsha Lambright)
Loan Officers - Get your foot in the door with real estate agents - teach them how to get more business - and you'll get more referrals too.
Invite your preferred Realtors® to your office and teach them how to make a great listing presentation.
Think about....holding the online seminar in the real estate agents office!
Purchase the CD Replay and set up meetings throughout the year.
Marsha Lambright, ReMax 100, lists an average of 30 homes per year and is one of the top 100 Realtors® in the State of Indiana. She will go thru an actual listing presentation as if she were meeting face-to-face with sellers.
When your real estate agents (and you) view this seminar, they will learn:
The concepts behind a great listing presentation
Exactly what to say when meeting with the client
Samples of her listing presentation book
Mistakes that real estate agents make during the listing presentation
How to follow up AFTER you get the listing
BONUSES INCLUDE:
Real Estate Agent's Marketing Plan
Getting Your Home Ready to Sell
Seller's Checklist
Preparing Your Home for a Home Inspection
What is a CD Replay?: A CD Rom Replay is simply a seminar put onto a CD. The CD is viewed on your computer and includes slides, audio and text.
Price: $75.00
CD Replay - Extreme Bedroom Makeover Concept
(By Chris Vinson)
If you've ever wanted to come up with a marketing idea that is truly OUT OF THE BOX - then this is the on-line seminar for you.
If Chris Vinson from South Dakota can do it - you can too!
He has taken his Ultimate Open House Concept and introduced an Extreme Bedroom Makeover combined with a real estate fair where 16,000 people visited the event and thousands of kids wrote essays as to why they wanted their bedroom re-decorated.
Even though it's a concept initially created by a lender, it's a natural fit for real estate agents too. Chris Vinson did this in tandem with real estate agents who promoted the contest to their clients too and will provide the strategy on how loan officers and real estate agents can work together on this project. When Chris announces the winner of the event - it will amaze everyone too!
You will get to view TV commercials, videos of news coverage, testimonials and "meet" the "winner" of the Extreme Bedroom Makeover!
Here's what you will learn:
How to plan your own "makeover" event in your community
How to create "Oprah-type" press coverage
How to get a ton of "essays" for your makeover event
How to get lenders, real estate agents, builders, insurance agents - to participate
How to get sponsors & media involved with very little money out of your pocket
How to get more leads than you ever thought possible!
Free Marketing Materials:
Sample Essay Form
Price: $75.00
3 CD Replay Special - Realtor®/Builder Marketing
(By John Santorineos)
Realtor®/Builder Marketing 3 CD Replay Special - Save 25%
Having trouble getting your foot in the door with real estate agents and builders? Learn from top originators who have been successful - in choosing the people THEY want to work with.
Turbo-Charge Your Realtor® Referrals (John Santorineos)
Free Bonuses include:
Realtor® Approach Letter
Human Resources Form
Mortgage Fitness Checkup Form
Getting Your Foot in the Door with Builders (Ken Pederson)
Free Bonuses include:
Free Report #1: Understanding Construction Draws
Free Report #2: 10 Easy Steps to Building a Home
Free Report #3: Construction/Perm Timeline Chart
Increase Your Income by Working with Real Estate Agents (Gibran Nicholas)
Free Bonuses include:
Investment Property Case Study — Show real estate investors the tax benefits of their investments and how they can substantially increase their wealth by using this case study.
Article on How to Set Up Your Own Real Estate Investment Club
What is a CD Replay?: A CD Rom Replay is simply a seminar put onto a CD. The CD is viewed on your computer and includes slides, audio and text.
Price: $241.00
Increase Your Realtor® Referrals - 2 CD Replay Series Special
(By John Santorineos)
Save 30% when you order 2 courses in CD Replay format!
(What is a CD Replay?: A CD Rom Replay is simply a seminar put onto a CD. The CD is viewed on your computer and includes slides, audio and text.)
The Ultimate Open House: How I Got 440 Leads In 2 Days - By Chris Vinson [Detailed Description]
Price: $189.00
Realtor® Agent Referral Program
(By Mike Moffitt)
Realtor® Agent Referral Program, by Mike Moffitt, The Mortgage Resource Group. You will receive an email with the following documents to start you own Realtor® Referral Program.
1. Copy of Mike's Article (an explanation of the program)
2. "Explanation" of the referral program (that the real estate agent signs)
3. Buyer Referral Contract (that the real estate agent signs)
4. "This Client is REady" Form ( The buyer gives to real estate agent which show different financing options, source of down payment, details the agent should know about the client, etc)
5. Buyer's Home Preference Checklist (Type of home and area buyers are looking for)
6. Buyer's Satisfaction Survey (used to "grade" real estate agent's performance)
7. Consultation Worksheet
If you would like read the published article associated with this product from LoanOfficerMagazine.com, click on the "Full Description" link: [Full
Description]
Price: $69.00
CD Replay - The Truth About Marketing To Realtors®
(By Chad Weber)
In the eyes of the real estate agent, we all look and sound alike!
According to a recent survey, an average real estate agent is contacted 35 times per week by loan officers begging for business. Imagine how many times they have heard the same sales pitch?
But, what if you had a system (a real honest to goodness plan) to target not just any real estate agent, but the ones that YOU truly want to do business with?
When you view this online seminar, you will learn:
Reasons behind the Love/Hate relationship between LO's and real estate agents
What LO's say about working with Realtors®
The "truth" about marketing to real estate agents
5-step plan to target the "right" agents
What is a CD Replay?: A CD Rom Replay is simply a seminar put onto a CD. The CD is viewed on your computer and includes slides, audio and text.
Price: $75.00
CD Replay - The Ultimate Open House: How I Got 440 Leads In 2 Days
(By Chris Vinson)
Running Time: 90 Minutes
Some of the biggest break-thrus come for people who have only been in the business a short time.
Enter Chris Vinson! With only a short time in the
business, he has created a local open house show that everyone said would not work. Not only did he prove them wrong, but got the real estate community; wholesale reps; underwriters; appraisers and even the media involved—which created a crowd frenzy—generating 440 leads in just 2 days!
It has been predicted that over 70% of the
mortgage business this year will be purchase transactions. This is one of the most innovative ways to show Realtors™ how to move listing inventory; sell more houses; pre-qualify prospects and get future leads. Best of all, you establish yourself as a true partner with your real estate agents and builders.
When you view this webcast, you will learn:
How to create the Ultimate Open House—on both a large and small-scale basis
How to get the real estate agents’ involved & sale prices reduced for the show
How to get your wholesale reps to reduce the interest rates for this special sale
Read Sample letter and meeting details to kick off the extravaganza
See Video of TV commercials & Realtor™ interviews
Listen to Audio of radio commercials
FREE BONUS: Copy of follow up letter to
real estate agents who participated in the event and copy of follow up
survey asking for their suggestions for creating the next event.
Chris explains in great detail exactly how he did
it—and how you can too regardless of what area of the country you live
in.
What is a CD Replay?: A CD Rom Replay is simply a seminar put onto a CD. The CD is viewed on your computer and includes slides, audio and text.
Price: $75.00
Realtor® Marketing
(By Bliss Sawyer)
Realtor® Marketing: 16 Weeks of Marketing Ideas Guaranteed to Bring Referrals in the Door
How to position yourself as a trusted advisor - even if the Realtor® doesn't know you yet!
New and innovative marketing to set you apart from the competition.
Explode your pipeline with new loans.
Realtors® and buyers will be calling you!
Follow our 16 week schedule or use individual marketing pieces to supplement your current marketing program.
Forms to keep you accountable and motivated.
Additional ideas to continue marketing even after the 16 week program.
No Shipping - product is e-mailed to you within 24 hours of order.
Explode your pipeline with Realtor® referrals!
This product comes with 1-hour of free coaching (via phone) with Bliss Sawyer.
Price: $89.00
CD Replay - How to Sell Ugly Houses
(By Byron VanArsdale)
Running Time: 65 Minutes
Do you have a listing you think would look best with a little gasoline and fire? Don't despair! There is a buyer for every house, yet there are many more buyers looking for a place called "home". Learn how to turn ugly houses into a warm "home" without having to take out a second loan!
When you view this webcast, you will learn:
How to win the seller over to your viewpoint
5 tips to turning the Ugly Duckling into a Swan
How to confidently respond when an agent or buyer tells you the house is ugly
3 tips for listings that are just not selling
Building the connection that allows you to speak the truth with compassion
FREE BONUS MATERIAL:
Receive a FREE Real Estate Simulator (which is a first-class, Internet-based training tool that recreates the real-life challenges that real estate agents encounter on a daily basis. It's a $50 value and you can pass on to your agents just for attending the online seminar or purchasing the CD Replay).
What is a CD Replay?: A CD Rom Replay is simply a seminar put onto a CD. The CD is viewed on your computer and includes slides, audio and text.
Price: $75.00
CD Replay - Listing Your Way to Success
(By Linda McKissack)
Running Time: 70 Minutes
The refinance boom will not last forever. Now is the time to strengthen your Realtor relationships and begin to build a solid purchase business. Skip the donuts and bagels provide real value for your referral partners training to help them increase their business thus increasing yours as well! Invite your Realtors to your office to join you at this special online training course.
In this fast paced, power-packed, ninety-minute program, Linda McKissack will cover these important topics:
When you view this webcast, you will learn:
The importance of becoming a listing agent and the resulting profitability factor
10 steps to mastering a listing presentation
15 steps to getting a listing
Basic prelisting package
Consultative listing dialogue
Real estate consultants vs. real estate agents
Relationship selling
Common listing objections and techniques to overcome them
Win/lose and seller expectations
Marketing and promotion plan for obtaining new listings
Building confidence and increasing your listing inventory
What is a CD Replay?: A CD Rom Replay is simply a seminar put onto a CD. The CD is viewed on your computer and includes slides, audio and text.
Price: $75.00
CD Replay - 10 Great Marketing Ideas for the Next 10 Years
(By Doug Smith)
Running Time: 55 Minutes
Successful mortgage originators are successful today because of the groundwork laid over the last several years. They thrive and prosper and earn incredible incomes because of it. Find out what the BEST in the business are doing NOW to build strong and wealthy futures. Here's what you will learn when you attend this seminar:
When you view this webcast, you will learn:
New and emerging avenues of business to tap into now
The effect of consumer direct marketing with different channels
How to leverage existing sources of business into new strategies
Ways to originate without Realtors or Builders
What is a CD Replay?: A CD Rom Replay is simply a seminar put onto a CD. The CD is viewed on your computer and includes slides, audio and text.
Price: $75.00
Increase Your Income by Working with Real Estate Investors - CD Replay
(By Gibran Nicholas)
Running Time: 60 Minutes
Do you have an effective method to help your clients reposition their home equity into other real estate investments?
Do you have the knowledge, skills and tools to serve this growing niche in the marketplace?
Over 36% of all home sales last year were either vacation homes or investment properties. While traditional homebuyers may purchase another home every 7 years (and may refinance their mortgage a couple of more times), real estate investors usually purchase 2 to 5 homes per year. Just 10 loyal clients--who close 3 deals each year--will increase your closed loans by 30 deals and add tens of thousands of dollars to your annual income.
When you view this webcast, you will learn:
Top strategies to increase profitability with real estate investors
How to find real estate investors
How to make a life-changing impact on the lives of your clients through sound, real estate investing advice
Specific ways to become a financial expert without re-inventing the wheel
How to systematically compel other financial advisors to seek you out for your knowledge, wisdom and advice
FREE BONUSES:
Investment Property Case Study — Show real estate investors the tax benefits of their investments and how they can substantially increase their wealth by using this case study.
Article on How to Set Up Your Own Real Estate Investment Club
What is a CD Replay?: A CD Rom Replay is simply a seminar put onto a CD. The CD is viewed on your computer and includes slides, audio and text.
Price: $75.00
CD Replay - Turbo-Charge Your Realtor® Referrals within 90 Days
(By John Santorineos)
Running Time: 60 Minutes
If you think you can walk into a realty office, introduce yourself and ask for a referral--you are wasting your time!
Getting business from real estate agents just doesn't happen overnight! It takes planning, the right approach and system to get those treasured referrals. One of John's business pillars is working with Realtors™ and when you attend this seminar, you will learn:
When you view this webcast, you will learn:
Understanding what real estate agents are looking for in a loan originator
How to identify real estate agents to call on
Interview questions to determine if you EVEN want to do business with them
How to design a personalized, strategic plan with each agent
FREE BONUSES:
Realtor® Approach Letter
Human Resources Form
Mortgage Fitness Checkup Form
What is a CD Replay?: A CD Rom Replay is simply a seminar put onto a CD. The CD is viewed on your computer and includes slides, audio and text.
Price: $75.00
CD Replay - How to Create Your Own Real Estate Investors Forum
(By Tom Ninness)
Running Time: 35 Minutes
Are you looking for a way to increase your business--and NETWORK at the same time?
Why not create your very own Real Estate Investors Forum in your corner of the universe!
Tom Ninness, Vice President of Cherry Creek Mortgage has created a step-by-step system that anyone can duplicate-and looking back over the last 10 years, it's never been a better time to start your club. There are more properties for sale than ever before. Foreclosures are at an all time high. And sales prices are coming down.
If you don't start your own forum-someone else will!
When you view this webcast, you will learn:
How to bring Realtors®, investors, business professionals and individuals together to share investment strategies
How to attract sponsors for your meetings
What topics should be presented to the members?
How to create networking opportunities
Marketing strategies for promoting your events
Tom quotes Jeffrey Gittomer and his 50 Butt Rule — "Whenever there are 50 butts in the room, I want to be the one butt in front of them speaking!"
Do you?
FREE BONUS:
Sponsorship Agreement Form
What is a CD Replay?: A CD Rom Replay is simply a seminar put onto a CD. The CD is viewed on your computer and includes slides, audio and text.
Price: $75.00
Referral Marketing System
Realtor® Direct Marketing: 12-Letters in 47-Days System
(By Tyler Ford)
Looking for an easy way to get Realtors® referrals without having to step foot in a real estate office? Tyler Ford, superstar originator has created a series of 12 letters that prove you don't have to spend a lot of money or time marketing to real estate agents - yet get spectacular results. It's a system he uses to generate homebuyer referrals from Realtors® - which he has created for you.
Follow this system - and duplicate his success.
Here's what you will get via email (the links for all the marketing pieces below, will be listed with your receipt that is emailed to you):
Interview with Tyler Ford about how he created the system.
Mailing Calendar with instructions on how to personalize each letter.
12 Letters (Setup so you can personalize)
Introduction Letter
Company Information Letter
Steps to Buying a Home Letter
Corresponding Flyer "Steps to Buying a Home"
How to Select the Right Mortgage Letter
Contract of Service Flyer
Loan Packet Letter
Cookie Letter
Website Letter
Down Payment Letter
Back-up Lender Letter
Client Testimonial Letter
Firecracker Letter
This marketing system is emailed to you at the address you provide upon checkout. Your order confirmation will contain the link to download the materials. If you haven't received your order confirmation containing the link within 24 hours, please check your spam folder. Call 1-800-535-3343 with any questions.
About the author, Tyler Ford: In the mortgage business since 1999, Tyler had been a real estate investor before becoming a loan originator and even though he knew quite a few real estate agents, they hesitated giving him referrals. He created a letter-writing campaign and targeted list of real estate agents, and in his first year in the mortgage business, closed $40M - most of it purchase transactions in the Tucson area.
TESTIMONIAL:
Hello Tyler, Just wanted to follow up with you and let you know some of the success I have had with your letter program. I sent only 4 letters to over 230 realtors and I recieved at least a prequal from over 6 realtors. I am going to finish the campaign and expand it to many more realtors in our state. Did you hand write the envelopes? ~ Michael Spadaccino
CD Replay - Inside Secrets of a Great Listing Presentation
(By Marsha Lambright)
Loan Officers - Get your foot in the door with real estate agents - teach them how to get more business - and you'll get more referrals too.
Invite your preferred Realtors® to your office and teach them how to make a great listing presentation.
Think about....holding the online seminar in the real estate agents office!
Purchase the CD Replay and set up meetings throughout the year.
Marsha Lambright, ReMax 100, lists an average of 30 homes per year and is one of the top 100 Realtors® in the State of Indiana. She will go thru an actual listing presentation as if she were meeting face-to-face with sellers.
When your real estate agents (and you) view this seminar, they will learn:
The concepts behind a great listing presentation
Exactly what to say when meeting with the client
Samples of her listing presentation book
Mistakes that real estate agents make during the listing presentation
How to follow up AFTER you get the listing
BONUSES INCLUDE:
Real Estate Agent's Marketing Plan
Getting Your Home Ready to Sell
Seller's Checklist
Preparing Your Home for a Home Inspection
What is a CD Replay?: A CD Rom Replay is simply a seminar put onto a CD. The CD is viewed on your computer and includes slides, audio and text.
Price: $75.00
Increase Your Realtor® Referrals - 2 CD Replay Series Special
(By John Santorineos)
Save 30% when you order 2 courses in CD Replay format!
(What is a CD Replay?: A CD Rom Replay is simply a seminar put onto a CD. The CD is viewed on your computer and includes slides, audio and text.)
CD Replay - Beyond Past Client Marketing: Generate Consistent Referrals with a Client-in-Management
(By Ryan Steinert)
Running Time: 47 Minutes
There was a time when a quarterly newsletter or an occasional postcard to your past clients made you stand out from the crowd.
Today, you must go beyond database management. Beyond past client marketing. The new mantra is Clients-In-Management! To survive and thrive this year - and beyond - you must adopt a proactive and systematic approach to not only maintaining - but sustaining - these ever important relationships.
Here's what you will learn:
The difference between PAST CLIENTS and CLIENTS-IN-MANAGEMENT
Why and how to "rate" your clients
The "5-in-1 Hour of Power" system explained
Key questions to generate referral biz
What needs to be included in your database fields
What is a CD Replay?: A CD Rom Replay is simply a seminar put onto a CD. The CD is viewed on your computer and includes slides, audio and text.
Price: $75.00
CD Replay - Marketing from Within - Growing a Dynamic Mortgage Business from the Inside Out
(By Sue Woodard)
Running Time: 104 Minutes
Building strong relationships is imperative for insulating your business from volatile fluctuations in rates and from downturns in your market. Strong relationships are crucial for ensuring a steady upward growth while building a solid, unshakable foundation for future business. Sue will share the core strategies she employs to gain a stronghold on her market while building an impregnable invisible fence around her clients.
When you view this webcast, you will learn:
How to build your "Internal Network" of family, friends and vendors
Inexpensive, painless and creative marketing ideas proven successful easy to implement
How to position yourself to easily ask for and get repeated referrals from past clients
The secret to building strong and profitable relationships with appraisers, underwriters, processors, co-workers and yes even your competitors!
How to keep your relationships on the right track ensuring future business
Building and maintaining steadfast relationships is the cornerstone of success in the mortgage business. The cost to generate new clients from basic marketing methods is far greater and much more time consuming than cultivating repeat and referral business from your existing relationships. Join Sue as she reveals the time-tested techniques she has honed and refined that are now paying huge dividends in her business.
What is a CD Replay?: A CD Rom Replay is simply a seminar put onto a CD. The CD is viewed on your computer and includes slides, audio and text.
Price: $75.00
CD Replay: Referrals First! - A Simple, Powerful System for High Volume Production
(By Mike Moffitt)
Mike
Moffitt is a top-producing Loan Officer, he leads The Mortgage Resource Group (a division of US Bank Home Mortgage), in Minneapolis, Minnesota. His origination team specializes in working with first-time homebuyers, past clients, business partners and sphere of influence relationships. His success comes from utilizing a simple, but very powerful, "referral" system that provides him with a steady stream of new customers. Everyone LOVES to receive referrals - very few, however, know how to get them consistantly.
Regardless of which niche market you specialize in, here's what you will learn:
Learn a pro-active marketing program that only deals with happy clients
Multiply your efforts by having many, many people finding new customers for you
You don't always get what you ask for;but you NEVER get what you DON'T ask for. Learn how to comfortably ASK for referrals
Spend much less on marketing and increase your production while working less
Price: $75.00
CD Replay - How to Create Your Own Real Estate Investors Forum
(By Tom Ninness)
Running Time: 35 Minutes
Are you looking for a way to increase your business--and NETWORK at the same time?
Why not create your very own Real Estate Investors Forum in your corner of the universe!
Tom Ninness, Vice President of Cherry Creek Mortgage has created a step-by-step system that anyone can duplicate-and looking back over the last 10 years, it's never been a better time to start your club. There are more properties for sale than ever before. Foreclosures are at an all time high. And sales prices are coming down.
If you don't start your own forum-someone else will!
When you view this webcast, you will learn:
How to bring Realtors®, investors, business professionals and individuals together to share investment strategies
How to attract sponsors for your meetings
What topics should be presented to the members?
How to create networking opportunities
Marketing strategies for promoting your events
Tom quotes Jeffrey Gittomer and his 50 Butt Rule — "Whenever there are 50 butts in the room, I want to be the one butt in front of them speaking!"
Do you?
FREE BONUS:
Sponsorship Agreement Form
What is a CD Replay?: A CD Rom Replay is simply a seminar put onto a CD. The CD is viewed on your computer and includes slides, audio and text.
Price: $75.00
RESPA Training
CD Replay - Kickback Rules Examined: A RESPA Insider Reveals What Section 8 & Section 9 Really Mean
(By Gary Lacefield)
Running Time: 78 Minutes
Featured Trainer: Dr. Gary Lacefield, President, Risk Mitigation Group, Ex-HUD Official and currently trains HUD Investigators.
With all the rumors out there regarding kickbacks, referral fees, required use of certain settlement providers, Dr. Lacefield answers these on-going questions:
What's the truth? What's fiction? What's right? And what's wrong?
Here's what you will learn:
Why RESPA is being enforced more than ever before
What are the HOT BUTTONS with the HUD Investigators now
What are the typical violations by Lenders, Realtors™ & Builders
How to legally share marketing expenses
What the Affiliated Business Arrangements are all about
FREE Bonus: Service Provider (Recommended) Fee Chart RESPA allows service providers to get paid for services "actually" performed in the origination of a mortgage loan if they perform 5 out of 14 tasks as outlined by HUD. Download this matrix listing the 14 tasks and the recommended fee for each task.
What is a CD Replay?: A CD Rom Replay is simply a seminar put onto a CD. The CD is viewed on your computer and includes slides, audio and text.
Price: $75.00
Sales Training
CD Replay - Using Equity Management Strategies to Grow Your Business
(By Steven Marshall)
Running Time: 60 minutes
Unlike the traditional loan originator, Mortgage Planning is a holistic approach, which moves you from a commodity to a trusted advisor.
You might have read about "strategic equity" in the numerous mortgage publications. If you have been thinking about making the move from being a loan officer who just quotes rates to becoming an originator who clients, financial planners and CPA's rely on to show them how to use their mortgage as a wealth equity tool, then this is the seminar for you.
When you view this webcast, you will learn:
Simplified explanation of what wealth equity is all about
How the Internet is affecting your business.
Why quoting rates and programs is a dead-end street.
How to convert more prospects into closed loans using strategies other than rates.
How to effectively present a "mortgage" as a wealth-building tool.
How the rules of money have changed.
Why home equity is not the same as cash in the bank & how to explain it to your clients.
What is a CD Replay?: A CD Rom Replay is simply a seminar put onto a CD. The CD is viewed on your computer and includes slides, audio and text.
Price: $75.00
Great Marketing Ideas Series - 2 CD Replay Special
(By Doug Smith)
Save 30% when you order 2 courses in CD Replay format!
(What is a CD Replay?: A CD Rom Replay is simply a seminar put onto a CD. The CD is viewed on your computer and includes slides, audio and text.)
You can break the $40 Million Dollar Barrier if you have the right training and tools.
Updated and Expanded for 2007! Don't waste hours looking for new marketing approaches! Bliss Sawyer has done it for you with Breaking the 40 Million Dollar Barrier. This binder is filled with letters, forms, and hundreds of ideas to help you increase production. Also included is a CD with the letters, forms, reports and scripts in a Microsoft format. All you have to do is pop it into your computer, change the names and watch your pipeline explode!
Breaking the 40 Million Dollar Barrier covers topics like:
Branding yourself - creating a powerful reputation.
Successful mailings - what to add to get it read and kept.
Finding new clients.
Taking the client from prequal to application.
Getting additional loans from your current pipeline.
Creating a goldmine from past clients.
Increasing Realtor® business.
The included CD equips you with letters, free reports, phone scripts, surveys, and tracking forms that are ready for you to use right away or customize. 1-hour of free phone coaching is also provided.
Price: $141.00
CD Replay - Increasing Your PreQual to Application Ratios
(By Bliss Sawyer)
Running Time: 50 Minutes
Many times, prospects (even if they have been referred to us) are talking to other lenders. We've all had the problem of trying to convert a pre-qual into a loan application. And we are elated when we convince the borrower to use us, right?
What would your business look like if you could convert MORE of your pre-quals into loan applications? It's a lot easier doing business this way than buying leads and making cold calls. When you attend this seminar, you will learn:
How to convert a bigger percentage of your pre-quals into closed loans
How to get them to choose you as their lender
How to make a great first impression
How to create a memorable loan application meeting
Follow up techniques for success
How to get referrals even if they reject you as their lender
FREE BONUSES:
Customer Satisfaction Survey Form
Real Estate Agent Survey Form
What is a CD Replay?: A CD Rom Replay is simply a seminar put onto a CD. The CD is viewed on your computer and includes slides, audio and text.
Price: $75.00
CD Replay - 10 Great Marketing Ideas for the Next 10 Years
(By Doug Smith)
Running Time: 55 Minutes
Successful mortgage originators are successful today because of the groundwork laid over the last several years. They thrive and prosper and earn incredible incomes because of it. Find out what the BEST in the business are doing NOW to build strong and wealthy futures. Here's what you will learn when you attend this seminar:
When you view this webcast, you will learn:
New and emerging avenues of business to tap into now
The effect of consumer direct marketing with different channels
How to leverage existing sources of business into new strategies
Ways to originate without Realtors or Builders
What is a CD Replay?: A CD Rom Replay is simply a seminar put onto a CD. The CD is viewed on your computer and includes slides, audio and text.
Price: $75.00
CD Replay - Marketing from Within - Growing a Dynamic Mortgage Business from the Inside Out
(By Sue Woodard)
Running Time: 104 Minutes
Building strong relationships is imperative for insulating your business from volatile fluctuations in rates and from downturns in your market. Strong relationships are crucial for ensuring a steady upward growth while building a solid, unshakable foundation for future business. Sue will share the core strategies she employs to gain a stronghold on her market while building an impregnable invisible fence around her clients.
When you view this webcast, you will learn:
How to build your "Internal Network" of family, friends and vendors
Inexpensive, painless and creative marketing ideas proven successful easy to implement
How to position yourself to easily ask for and get repeated referrals from past clients
The secret to building strong and profitable relationships with appraisers, underwriters, processors, co-workers and yes even your competitors!
How to keep your relationships on the right track ensuring future business
Building and maintaining steadfast relationships is the cornerstone of success in the mortgage business. The cost to generate new clients from basic marketing methods is far greater and much more time consuming than cultivating repeat and referral business from your existing relationships. Join Sue as she reveals the time-tested techniques she has honed and refined that are now paying huge dividends in her business.
What is a CD Replay?: A CD Rom Replay is simply a seminar put onto a CD. The CD is viewed on your computer and includes slides, audio and text.
Price: $75.00
Top Producer Training Course for Commercial Loans
(By Brian Peart)
This training program is based upon Brian Peart's full-day, live commercial mortgage training sesssion with 1 DVD - [Session #1 - The ABC's of Commercial Loans (2 hours & 55 minutes)] & [Session #2 - Proven Marketing Tactics on a Shoestring Budget (3 hours)].
The ABC's of Commercial Loans - Brian shares how to pre-qualify, the right questions to ask, how to calculate the important numbers like Debt Service Coverage, cash flow, ROI and more. He reveals commercial lending niches so you can confidently talk to anyone about commercial lending.
Proven Marketin Tactics on a Shoestring Budget - This includes a 3-hour DVD on how to implement many powerful new ways to capture commercial business. The good news is that most of the ideas require little to no cash outlay. (Note: Two of the ideas have never been publicly released!)
You will also receive:
Workbook (to accompany the DVD)
Fully illustrated training manual
CD with customizable marketing templates, sales forms and everything you need to build a thriving commercial business - quickly!
$399 - For Both Sessions!
Brian's product will be shipped in 2-3 business days, via UPS Standard Mail.
Price: $414.00
CD Replay - How to Get Leads from Your Website
(By Tambralyn Peterson)
Running Time: 50 Minutes
Do you have a living, breathing web site that constantly feeds you leads?
Creating a good personal website is not about fancy graphics and layouts—it's about high quality content—that is extremely interesting to visitors to your site. It's about being perceived as an expert in the mortgage industry. It's about collecting information with polls, statistics and requests for something of value from you. It's about being found on the Internet.
If you have a personal website (or don't have one and are wondering where to start), then this is the seminar for you!
When you view this webcast, you will learn:
How to get leads day-after-day
How to keep visitors on your website
How to analyze if you are getting hits
How to advertise your website
Why you need to think about audio/video messages
Why consider affiliate marketing
FREE BONUS:
Free Evaluation and Analysis of Your Website!
What is a CD Replay?: A CD Rom Replay is simply a seminar put onto a CD. The CD is viewed on your computer and includes slides, audio and text.
Price: $75.00
Technical Training
CD Replay - How to Read Tax Returns and Close More Loans
(By David Kuiper)
Running Time: 60 Minutes
With NoDoc and Limited Doc lenders falling off the face of the earth, you can no longer afford to let loans slip thru your fingers – or get rejected – just because your eyes glaze over when you read a 30-page tax return.
This seminar is about interpreting the income correctly and counting every dollar to make sure they qualify before you spend your time—and theirs. This seminar is about knowing what to ask for “ahead of time” so you’re not constantly asking the borrower for more information. Hey, even underwriters have trouble—so you really need to know your stuff.
Learn how to read income tax returns and how to work with underwriters to get more of your loans approved—and closed. Here’s what you will learn:
Reasons why you will need to submit tax returns to underwriting
How to find more income within your clients’ tax returns
How to complete a Tax Flow Worksheet
Which tax returns your should “read” first and which ones are worthless
How to explain your income analysis to an underwriter
Bonus: Download and print all tax returns so you can easily follow David as he explains each form and each timeline, what you can add to income and what you have to subtract.
Testimonials about this Seminar:
"It is the only course I have seen that will prepare you to talk to underwriters on their level. Since I took the course I find I can do a self employment income analysis in minutes. I can also find extra income I didn't know I could use before." ~ Jack Morgan, CMPS
This is an update to my previous testimonial..."By the way...BTW: I really have enjoyed your program on how to figure self employed income. I have trained two LO’s and a processor with it. I have also been able to go to bat with 3 underwriters and make my case. Thanks for making it available." ~ Jack Morgan
"I just went through your how to read tax returns and it is amazing, thank you!" ~ Joel Silberstein
What is a CD Replay?: A CD Rom Replay is simply a seminar put onto a CD. The CD is viewed on your computer and includes slides, audio and text.
Price: $75.00
FHA and VA Streamlined Refinances Handbook
(By Leslie Petersen)
Earn more and work less with streamlined refinances. This handbook shows you how with details, worksheets, and HUD reference material included.
We talk about providing great customer service but when it comes right down to it, do you? How would you like to eliminate headaches and customer-service bottlenecks? Tom Ward's Processor Training Manual shows you and your staff how you can take the file from application to closing with the precision of an Olympic relay team.
Here's what you will receive:
Complete and comprehensive training manual.
Sample training schedule to fully train ANY processor (and originator).
27 training modules covering each processing step.
Glossary of terms.
Quizzes (and answer key) for testing purposes.
Created for operations managers and company owners, use this as a tool when hiring new processors or fine-tuning the systems you already have in place.
Table of Contents:
Introduction
Sample Training Schedule
File Flow
Types of Files
1003 Training
Types of Approvals
Credit Reports
Assets
Calculating Income
Alt Doc for Alt Doc
Calculating Self-Employed Income
Disclosures
Contracts
Evaluating the File
Appraisals
"Opening" the File
Loan Programs
Earnest Money and Gift Letters
HELOCs and Fixed Seconds
Condos and PUDs
Lock Sheets
Submission of Files
Buy-downs
Updating New Construction Files
Payoff Letters and Disbursement Dates
Pipeline Management
Glossary of Terms
Price: $615.00
The New Loan Officer's Handbook for Success
(By Steven Driscoll)
This comprehensive Training Book for Loan Officers is current for 2007 and covers all the subjects new and experienced LOs need to know to do their jobs professionally, competently, while productively increasing their pipeline - All In One Book. This E-book has 442 pages, 26 chapters, with support exhibits where needed. Buy it now and Begin Your Training Today.
It covers topics such as:
Common Lending Terms
Required Loan Documents
Completing the 1003, GFE, & TIL Loan Disclosures
Reading the Credit Report & Rate Sheet Title Report
Loan Processing (Including DU & LP)
Qualifying Borrowers
Loan Types & Products
Preparing & Submitting Loans
Lending Regulations Marketing Their Services
All this and more! This E-Book will be e-mailed to you, and can be downloaded to your computer so you or your loans officers can begin their training! It can be viewed on screen or printout sections, exhibits, and the entire book. A CD containing this book will be mailed to you as well.
Steven Driscoll is a Senior Loan Officer located in the State of Washington who is an experienced branch manager, trainer and seminar leader. Also recommended for branch managers as a training supplement, experienced loan officers and loan processors as a reference guide, and Realtors®.
Price: $105.00
CD Replay - Everything You Need to Know About The New FACTA Act!
(By Leslie Petersen)
Running Time: 66 Minutes
Did you know that effective December 1, 2004, some major changes have been made to the FACTA
(Fair & Accurate Credit Transaction Act) rules and regulations?
This sounds like a really boring and dry topic; but we can assure you that Leslie Petersen has
a knack for giving you "just the facts" in a way that is easily understood and remembered.
Here's what you will learn:
Find out once and for all if you can give a copy of the credit report to your clients
New FRCA/FACTA Credit Score disclosures--Why, when and how!
Using new credit bureau requirements to your client's advantage
Mandates & Penalties for non-compliance
Using FACTA as a client counseling tool
BONUSES:
1. The Mortgage Loan Process Timeline--FCRA & FACTA
2. Notice of Action Taken Form
3. Credit Score Disclosure Form
To keep current with all the rules and regulations, along with an interpretation of how the changes can increase your business, subscribe to www.MortgageCurrentcy.com
Price: $75.00
CD Replay - Kickback Rules Examined: A RESPA Insider Reveals What Section 8 & Section 9 Really Mean
(By Gary Lacefield)
Running Time: 78 Minutes
Featured Trainer: Dr. Gary Lacefield, President, Risk Mitigation Group, Ex-HUD Official and currently trains HUD Investigators.
With all the rumors out there regarding kickbacks, referral fees, required use of certain settlement providers, Dr. Lacefield answers these on-going questions:
What's the truth? What's fiction? What's right? And what's wrong?
Here's what you will learn:
Why RESPA is being enforced more than ever before
What are the HOT BUTTONS with the HUD Investigators now
What are the typical violations by Lenders, Realtors™ & Builders
How to legally share marketing expenses
What the Affiliated Business Arrangements are all about
FREE Bonus: Service Provider (Recommended) Fee Chart RESPA allows service providers to get paid for services "actually" performed in the origination of a mortgage loan if they perform 5 out of 14 tasks as outlined by HUD. Download this matrix listing the 14 tasks and the recommended fee for each task.
What is a CD Replay?: A CD Rom Replay is simply a seminar put onto a CD. The CD is viewed on your computer and includes slides, audio and text.
Price: $75.00
FHA New Construction (for Specialists) Handbook
(By Leslie Petersen)
This handbook allows you to become the specialist by simplifying the guidelines and providing all of the steps involved for FHA new construction properties.
Protect yourself and your company. Use this detailed 9-page checklist to determine whether your loans are in compliance with the various federal laws and regulations that affect mortgage loans.
Do you need a Quality Control Plan for your HUD Mini-Eagle or have not updated your QC Plan since August 2006? There is a huge list of exact components required by HUD — so don’t let your quality control plan stop you from getting approved or maintaining your ability to originate FHA loans.
The entire plan is individualized with your company name and contact information; and includes the audit process, the reporting process, all reports, and follow up required. Just print and implement.
Price: 
